25-Cent Creativity Booster

Want to boost your creativity by investing a quarter or so? Buy a lightbulb. Not the fancy LED, halogen, or compact fluorescent variety – just the old-fashioned, cheap incandescent kind that come in four-packs for a buck or so. Skeptical? Read on…

Continue Reading...

Daydreaming Key to Creativity

When I want to solve a problem or come up with a creative idea, I usually sit down and think about it. This could be the wrong strategy, according to University of British Columbia psychology professor Kalina Christoff. The UBC prof is an expert in the unlikely subject of daydreaming, and has released findings that [...]

Continue Reading...

Neuroarchitecture Gets More Attention

My 2005 post, Neuroarchitecture Next Buzzword, was more premature than prescient. In the ensuing years, the idea that neuroscience had anything to offer architects received little public attention. Now, however, the field is again in the public eye. Emily Anthes of Scientific American Mind has written an excellent survey of recent research in the field, [...]

Continue Reading...

Send in the NeuroArchitect – Two Feet and The Brain

We’ve discussed priming – the idea that an attitude or concept can be activated in an individual by subtle cues without conscious awareness – multiple times (e.g., Priming by Order, Priming the Customer, Thinking about Money) and others). Now, researchers have found that something as subtle as a two-foot difference in ceiling height can alter [...]

Continue Reading...