creativity

The lowly ketchup bottle has a couple of important lessons for marketers.

Drawing is a powerful way to get attention and influence others, even if you think you can't draw! Here's a primer from Dan Roam, who has taught tens of thousands of people how to draw.

Do you need a blueprint for driving mega-traffic to your niche site? Real-world examples of effective use of social proof? How about a product/pricing strategy that seems illogical but drives sales? That, and lots more, is in this week's…

Here's a longer than usual batch of diverse (but great) content we discovered in the last seven days... add your own great find in a comment!

Want to boost your creativity by investing a quarter or so? Buy a lightbulb. Not the fancy LED, halogen, or compact fluorescent variety - just the old-fashioned, cheap incandescent kind that come in four-packs for a buck or so.…

When I want to solve a problem or come up with a creative idea, I usually sit down and think about it. This could be the wrong strategy, according to University of British Columbia psychology professor Kalina Christoff. The UBC prof is an…

My 2005 post, Neuroarchitecture Next Buzzword, was more premature than prescient. In the ensuing years, the idea that neuroscience had anything to offer architects received little public attention. Now, however, the field is again in the…

We've discussed priming - the idea that an attitude or concept can be activated in an individual by subtle cues without conscious awareness - multiple times (e.g., Priming by Order, Priming the Customer, Thinking about Money) and others).…