Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.
For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.
Six ways a better understanding of consumer behavior can boost conversion rates.
Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.
Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.
Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.
A recent test described by WhichTestWon showed adding a single line of text to a web page could boost sales, from a few percent to 200+%. Yet, very few websites use this technique. Do you?
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.
It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak! […]