Lab Results: 3 UX Tweaks for a More Effective Homepage

Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.

By |October 4th, 2016|

Confused Customers Cut Conversions

For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.

By |May 11th, 2016|

6 Consumer Psychology Hacks You Need to Know NOW!

Six ways a better understanding of consumer behavior can boost conversion rates.

By |February 23rd, 2016|

7 Ways to Engage Your Customer’s Reptilian Brain

Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.

By |August 26th, 2015|

How the TMI Effect Cuts Your Sales, and 4 Ways to Avoid It

Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.

By |July 30th, 2015|

Dark Patterns: How Even Savvy Users Get Tricked

Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.

By |June 15th, 2015|

The Simple Sales Booster That Almost Nobody Uses

A recent test described by WhichTestWon showed adding a single line of text to a web page could boost sales, from a few percent to 200+%. Yet, very few websites use this technique. Do you?

By |April 14th, 2015|

The Wrong Font Can Kill You. Literally. Your Sales, Too.

Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.

By |March 24th, 2015|

67 Ways to Increase Conversion with Cognitive Biases

All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.

By |March 11th, 2015|

Cialdini’s Latest Persuasion Secrets, More – Roger’s Picks

It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak! […]

By |October 31st, 2014|