Alfred Hitchcock, Your Brain, and DARPA

Why is DARPA paying academic researchers to study how Hitchcock suspense films and Clint Eastwood westerns light up our brains?

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What DARPA Knows About Persuasive Copy

I’m sure many of my readers here at Neuromarketing also subscribe to Brian Clark’s great Copyblogger blog (if not, you should!), but in case you missed it, I did a rare (for me) guest post there yesterday. It’s How to Write Weapons-Grade Copy, and explains why the super-secret research arm of the U.S. military, DARPA, [...]

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