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direct marketing

What’s in a Name? Lots!

Dale Carnegie once said, "Remember that a man’s name is to him the sweetest and most important sound in the English language." It's a good bet that even Carnegie would be surprised at how true that statement is, even at the unconscious…

Your Brain on Stories

"They laughed when I sat down at the piano..." "On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average…