Neuromarketing Podcast

Last week I did an interview with Robin Young of Here & Now, a radio show distributed by Public Radio International and aired on about 50 U.S. stations. The topic was the use of neuromarketing to evaluate political ads, and also featured Dr. Stephen Sands of Sands Research discussing the firm’s EEG analysis of TV commercials for Barack Obama, Hillary Clinton, and John McCain. The neuromarketing segment of the show is now available for download at the links below. […]

By |March 14th, 2008|

Complete Neuro-Ranking of 2008 Super Bowl Ads

Yesterday, I commented on Advertising Age’s 2008 Super Bowl ad coverage that included neuromarketing firm Sands Research and their EEG-based ad analysis (see Your Brain on Super Bowl Ads.) Sands has actually published a ranking of every single 2008 Super Bowl commercial based on the cumulative level of brain activation by each ad as measured by their EEG equipment. The ads which scored the highest and lowest are: […]

By |February 12th, 2008|

Keith Winter: New Emsense CEO

Keith Winter was named CEO at Emsense, a neuromarketing company that uses EEG and other technology to measure consumer response to media and ads. Winter had previously held the COO slot at Exponential Interactive, an Internet advertising company. Web marketers [...]

By |January 23rd, 2008|

Microsoft Taps Into Your Brain

People who think of Microsoft as a tech-age Big Brother probably won’t be comforted by the software giant’s effort to read your mind. Actually, their intentions are benign… they want to create thought-driven inputs that bypass joysticks and keyboards. Desney Tan, a Microsoft researcher, thinks that ultimately the technology could make workplaces more productive, games more fun, and computers easier to use. Tan even envisions units able to match music to your mood, or block email notifications while you are concentrating. […]

By |November 13th, 2007|