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Cultural Differences in Reading Faces

The hottest new thing in neuromarketing is facial coding – the reading of fleeting facial expressions to determine true emotional reaction. Although the concept isn’t new – it dates to Paul Ekman‘s groundbreaking research in the 1950s to 1970s – the ability to capture and interpret facial expressions automatically with simple cameras and even webcams [...]

The Best of Neuromarketing – 2011

Once again, it’s time for the “Readers’ Choice” Neuromarketing picks for the year. These posts aren’t my own choices, but are selected because they garnered the most traffic from tweets, Facebook shares, Stumbleupon clicks, and so on. Without further ado, here are the top articles of 2011, as chosen by our Neuromarketing readers: 1. Simple [...]

Don’t Sell, Seduce!

Emotional ads are processed quite differently by the brain than those that appeal to logic, according to a new study published in the Journal of Neuroscience, Psychology and Economics shows that . That might seem like old news to Neuromarketing readers, but the experimental approach was somewhat different than past efforts in this area. Researchers [...]

Apologies Really DO Work

Have you ever annoyed a potential customer, or made her angry? Before you decide to ignore the faux pas and press forward with the pitch, or write her off and move on to greener pastures, try this simple technique: say, “I’m sorry.” That’s likely instinctive behavior for many of us, but at times it may [...]

The Upside of Irrationality by Dan Ariely

Nobody is doing more to add to our knowledge of the irrational side of human behavior than Dan Ariely. Not only does he conduct experiments that are elegant in their simplicity, but he writes about his work and that of other researchers in a highly acccessible way. Upside is the successor to the bestselling Predictably Irrational, and it takes to new topics, ranging from CEO pay to speed dating.

Creepy Robot Babies, Plastic Receptionists

Here’s more evidence that inanimate objects can spark human emotions… In Japan, testing of a robot baby called “Babyloid” has been completed and commercial production is set to begin. The purpose of the baby-bots is to engage the emotions of senior citizens, and in particular those with depression who would most benefit from “human” interaction:

Love Branding

Review – Love Branding: How to make people fall in love with your brand by Carolin Dahlman Carolin Dahlman has two professions: branding expert and “love coach.” While these two callings seem unrelated at first glance, Dahlman thinks they fit together perfectly. In her book, Love Branding, she shows how marketers can achieve branding success [...]

Emotional Contagion and Beyond

Toxic bosses. Debbie Downers. Our language reflects the idea that some people have a real emotional effect on their fellow workers. Now, interesting research not only confirms this idea but adds to it in several important ways: – It’s not just a few people who infect others with their moods; everyone has a measurable impact [...]

Hire Happy People!

Want your customers to have a better experience? Instead of trying to train your employees to smile, just hire happy people. Apparently, you don’t have to be an expert in reading faces to tell the difference between a real smile and a “social smile.” The latter is what facial coding experts call the smile we [...]

« Older Entries

Cultural Differences in Reading Faces

The Best of Neuromarketing – 2011

Don’t Sell, Seduce!

Apologies Really DO Work

The Upside of Irrationality by Dan Ariely

Creepy Robot Babies, Plastic Receptionists

Love Branding

Emotional Contagion and Beyond

Hire Happy People!

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