Here’s more evidence that inanimate objects can spark human emotions… In Japan, testing of a robot baby called “Babyloid” has been completed and commercial production is set to begin. The purpose of the baby-bots is to engage the emotions of senior citizens, and in particular those with depression who would most benefit from “human” interaction: […]
Review – Love Branding: How to make people fall in love with your brand by Carolin Dahlman
Carolin Dahlman has two professions: branding expert and “love coach.” While these two callings seem unrelated at first glance, Dahlman thinks they fit together perfectly. In her book, Love Branding, she shows how marketers can achieve branding success by understanding how humans relate to each other. […]
Toxic bosses. Debbie Downers. Our language reflects the idea that some people have a real emotional effect on their fellow workers. Now, interesting research not only confirms this idea but adds to it in several important ways:
– It’s not just a few people who infect others with their moods; everyone has a measurable impact on those around them, for better or worse.
– This effect is consistent over time.
– This effect is different than “emotional contagion,” a short term effect caused by a temporary mood. […]
Every experienced sales manager has a trick or two when it comes to hiring the best candidate for an open sales position. After a candidate passes the initial resume screening process, one manager might check out the applicant’s shoes. Another might pay close attention to how well the individual responds to an unexpected question. Here’s a new one: does the candidate talk in a melodic way? […]
The idea that ads that engage us emotionally work better than those that don’t might provoke a, “Well, duhhh!” reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don’t believe they are swayed by emotional factors when buying things, and often doubt that others are either. So, for those uber-rational decision-makers, here’s the hard data… […]
Erotic images sell better than pictures of office supplies, and a lot better than photos of hairy spiders. Who knew? Actually, that’s a bit of an oversimplification. Stanford researchers led by neuroeconomics prof Brian Knutson have found that positive images, in this case mildly erotic photos of men and women shown to heterosexual men, stimulate the reward center in the brain and induce the viewers to take greater financial risks than subjects who saw neutral (office supplies) or negative (big spider) images. This effect was purely a priming effect, as all of the images were irrelevant to the subsequent decision. The implications of this work could be broad, impacting such diverse areas as gaming and auto sales. […]
Researchers at the University of Florida have published the results of their first advertising study using fMRI, a project intended to try to relate brain scan data to specific emotions being experienced by the subjects while viewing ads. Jon Morris, a professor of advertising and communications at Florida, was critical of past fMRI studies, noting, “There was no real key happiness center, no key sad center, no key love center. What you got was brain activity, in general.” The Florida study was intended to narrow the focus of relating emotions to brain scans by giving the subjects a novel way to let researchers know what they were feeling: […]
At a conference presentation last week (see Neuromarketing in Montreal), I made the point that the most important frontier for neuromarketers may be product design. Why struggle to make ads more appealing when you could be making the product itself more appealing by tapping into the consumer’s true feelings and reactions? According to a WIRED.com report by Bryan Gardiner, it looks like frog design’s Harmut Esslinger and other mainstream designers might concur. […]