Optimism is good for you, and brain scientist John Medina explains the simple way to increase it.
Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up to this decision is the process of decision making.
One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there's general agreement that attention and emotional engagement can be tracked, identifying specific emotions with…