Subliminal Messages, SXSW Neuromarketing, Formula for a Bestseller, More – Roger’s Picks

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that’s as addictive as an illegal drug, we’ve got something for you!

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MiniTrends for Maxi-Profits

Next month in my home base of Austin, there’s going to be a fascinating conference organized by my friends at Technology Futures: “MiniTrends 2012: A Conference on Translating Emerging Trends into Business Opportunities,” Oct 17-18, at the downtown Omni Hotel. Here’s the concept: while megatrends like social media or the emergence of mobile as the [...]

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Business, Sport, & Mark Cuban

Book Review: How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban If you aspire to be a corporate drone marking time until five o’clock, or until retirement, don’t bother reading Mark Cuban’s new book, How to Win at the Sport of Business. If you [...]

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Undergrad Neuromarketing Entrepreneur

I’m often contacted by undergrad and grad students looking for information on how to pursue a career in neuromarketing in the absence of established university courses and programs. In most cases I can provide little useful guidance other than to try to work with professors who are involved in the area and and to obtain [...]

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