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Subliminal Messages, SXSW Neuromarketing, Formula for a Bestseller, More – Roger’s Picks

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that’s as addictive as an illegal drug, we’ve got something for you! […]

By |March 14th, 2014|

MiniTrends for Maxi-Profits

Next month in my home base of Austin, there’s going to be a fascinating conference organized by my friends at Technology Futures: “MiniTrends 2012: A Conference on Translating Emerging Trends into Business Opportunities,” Oct 17-18, at the downtown Omni Hotel.

Here’s the concept: while megatrends like social media or the emergence of mobile as the biggest platform for interaction are important, small and large businesses with an entrepreneurial orientation can profit from minitrends, too. These are emerging trends that will soon become important, but are not yet widely recognized. (Hooked already? Discount code below offers extra savings!) […]

By |September 20th, 2012|

Business, Sport, & Mark Cuban

Book Review: How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban

If you aspire to be a corporate drone marking time until five o’clock, or until retirement, don’t bother reading Mark Cuban’s new book, How to Win at the Sport of Business. If you are, or want to be, an entrepreneur, though, or even a corporate “intrapreneur,” this book will provide inspiration combined with practical advice.
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By |April 18th, 2012|

Undergrad Neuromarketing Entrepreneur

I’m often contacted by undergrad and grad students looking for information on how to pursue a career in neuromarketing in the absence of established university courses and programs. In most cases I can provide little useful guidance other than to try to work with professors who are involved in the area and and to obtain internships or other appointments at the few commercial neuromarketing companies. With this as background, I was delighted to see a New York Times article about one Yale undergrad who addressed the dearth of formal programs by launching her own neuromarketing business: […]

By |January 6th, 2009|