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Trade-Off by Kevin Maney

Marketable business ideas often have two key characteristics: simplicity, and a way of categorizing products, brands, or companies. The Boston Matrix, for example, launched armies of strategy consultants who neatly fit businesses into buckets labeled, "cash cow," "star," "dog," etc. Kevin Maney's book Trade-Off has those characteristics as well.

By |December 14th, 2009|