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Alfred Hitchcock, Your Brain, and DARPA

Why is DARPA paying academic researchers to study how Hitchcock suspense films and Clint Eastwood westerns light up our brains?

By |June 13th, 2012|

More Neurocinema: Brainy Film Festival

The Topanga Film Festival in Southern California (July 28-31) will include a number of neuromarketing features. Seven neuroscientists will discuss film imagery and its effect on conscious and subconscious processes in the viewer’s brain. […]

By |July 1st, 2011|