Browsing Tag

fmri

Mind Reading Progress

Reading a person's thoughts may still be science fiction, but researchers at Carnegie-Mellon University are making surprising progress in specific types of "mind reading." The team, led by computer scientist Tom Mitchell and cognitive…

Sexy Pics Beat Ugly Spiders

  Erotic images sell better than pictures of office supplies, and a lot better than photos of hairy spiders. Who knew? Actually, that's a bit of an oversimplification. Stanford researchers led by neuroeconomics prof Brian Knutson have found…

More Mind Reading

Berkeley neuroscientists report that they have been able to identify images subjects looked at solely by analyzing fMRI scans of the subjects' brains. Jack Gallant and his team at the University of California Berkeley published their…

Krispy Kremes Light Up The Brain

OK, I admit it... if this story was about rats and food pellets, it wouldn't be particularly compelling. But when scientists decide to see what your brain does while it's looking at Krispy Kreme donuts, that's news! Neuroscientists at…

Breaking News – Perfume Turns Guys On

South Korean researchers have conducted an fMRI study that shows that perfume can arouse some men. Shocking news, eh? Eight healthy right-handed heterosexual male volunteers (20-35 years of age), having normal olfaction and no brain…

Cultural Brain Differences

It appears that neuromarketing practitioners face one more challenge in analyzing brain scans. Research at Stony Brook University, Massachusetts Institute of Technology (MIT) and Stanford University shows that people from East Asian…

CMU Computers Read Thoughts

Most scientists have dismissed the idea of reading minds using technology as pure science fiction, but Carnegie Mellon University researchers have moved a step closer to doing so. Not only have they been able to identify which of several…

Political Neuromarketing

I've been waiting for the first news of neuromarketing in the 2008 U.S. presidential election, and it has arrived a full year before the election itself. The first few conclusions seem so obvious as to not require firing up a multi-millon…