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Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks

Here are our picks of content worth reading from around the Web this week… Did you find something worth sharing? Leave a link in a comment!
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By |March 7th, 2014|

Neuromarketing Explains Weiner’s Pickle

The latest news on the lewd messaging scandal involving Congressman Anthony Weiner (Democrat, NY) was that he called former President Bill Clinton (who officiated at Weiner’s wedding) to apologize for his behavior. No transcript of the conversation was released, but it must have been an interesting chat. Did the ex-pres say something like, “Dude, I totally get it! They were hot!”? Both of these men engaged in behavior that, when exposed, seemed incredibly risky and stupid. […]

By |June 9th, 2011|

Five Magic Days to Sell (to Women)

What if there were five days every month when your customers were unusually receptive to your product? If you market products or services that make women more attractive (apparel, cosmetics, diet programs, etc.), those magic days exist. New research shows that women’s purchasing behavior is unconsciously influenced by their hormones. Specifically, it was found that women who are ovulating buy and wear sexier clothes, and their choices are less influenced by men than by the need to outdo female competition. […]

By |August 18th, 2010|

Proof That Women ARE Smarter?

With news swirling about the probable demise of embattled BP CEO Tony Hayward, one neuromarketing firm, Innerscope Research, has data they say show that even weeks ago women found Hayward less believable than men did. This video tracks the […]

By |July 21st, 2010|

Attractive Women Make Men Impatient

I’ve written a few times about the effects of pictures of attractive women on decision-making by men. In Bikinis, Babes, and Buying, we learned that guys who looked at pictures of bikini-clad women made impulsive decisions. In A Pretty Woman Beats a Good Loan Deal, we found that men accepted higher loan rates when the direct mail offer included a picture of an attractive woman. Do women just make men crazy? Actually, there’s a scientific explanation for these effects. […]

By |May 19th, 2010|

What Wakes You Up? Men vs. Women

If you wanted to market a new cold and flu remedy intended to help suffering men and women get the rest they need, it might be helpful to know what kind of sounds are most likely to wake them up. At least that’s what a company hired UK-based neuromarketing firm MindLab to find out. The results of their study, which used EEG data to detect which sounds were most disturbing, are interesting: […]

By |December 8th, 2009|

Bikinis, Babes, and Buying

Scantily clad women have been used to sell products to men for decades, and likely for millennia in one form or another. There’s little doubt that the typical male brain is wired to respond to attractive females in revealing attire. But is this a cheap attention-getting trick that has no real impact on sales, or does it actually work? Researchers shed new light on this topic by exposing subjects to either videos of women in bikinis or more neutral videos, and evaluating their decision making ability. […]

By |June 24th, 2008|

Political Neuromarketing

I’ve been waiting for the first news of neuromarketing in the 2008 U.S. presidential election, and it has arrived a full year before the election itself. The first few conclusions seem so obvious as to not require firing up a multi-millon dollar fMRI machine:

Voters sense both peril and promise in party brands.
Emotions about Hillary Clinton are mixed.
Hillary Clinton and Rudy Giuliani are on opposite sides of the gender divide.

These were among eight conclusions of a brain scan study described in an New York Times Op-Ed piece, This Is Your Brain on Politics, credited to Marco Iacoboni, Joshua Freedman and Jonas Kaplan of the University of California, Los Angeles, Semel Institute for Neuroscience; Kathleen Hall Jamieson of the Annenberg Public Policy Center at the University of Pennsylvania; and Tom Freedman, Bill Knapp and Kathryn Fitzgerald of FKF Applied Research. The details involved in reaching each conclusion may be more interesting than the seemingly bland summaries. Here’s the Hillary Clinton one, for example: […]

By |November 12th, 2007|

Are Women Better At Sales?

In our recent article on The Mating Mind, we described how “romantically primed” men were much more likely to spend lots of money than men who were not so primed, and than women in either condition. Separately, we’ve also noted that female salespeople seem to dominate some areas, and that these women seem to skew toward the attractive end of the spectrum. One example is the pharmaceutical sales rep, who prototypically is an attractive female who spends much of her time calling on a predominantly male physician customer base. That’s an overgeneralization, of course – there are lots of female docs, and lots of male drug reps. Still, the stereotype is sufficiently valid that a physician acquaintance of mine expressed mock shock at seeing a middle-aged male drug rep, quipping, “I don’t think I’ve seen one of those before.” […]

By |August 23rd, 2007|