harvard

Do you need a blueprint for driving mega-traffic to your niche site? Real-world examples of effective use of social proof? How about a product/pricing strategy that seems illogical but drives sales? That, and lots more, is in this week's…

The debate among copywriters about verbs vs. adjectives rages on. While the general consensus is that verbs make better sales copy and adjectives serve mainly to slow down the reader, there's also research that shows properly used…

It's no surprise that most of us will adjust our own expressed views to those around us. If your friends are raving about the meal you all just ate, you might tend to go with the flow rather than being the solo critic. Perhaps you…

Why do most college branding efforts end up as meaningless pablum? I think it's because most colleges have been relatively insulated from the effects of devastating competition. In fact, historically there have been major barriers to…

Using automated technology to derive neural maps from brain tissue, Harvard researchers are in the early stages of an effort to map the human brain. Eventually, the researchers hope to map every synapse in the human brain and produce a…