Harvard Lesson: Verbs Beat Adjectives

The debate among copywriters about verbs vs. adjectives rages on. While the general consensus is that verbs make better sales copy and adjectives serve mainly to slow down the reader, there’s also research that shows properly used adjectives can increase product appeal. Lessons from Harvard B-School If you think your sales challenge is daunting, try [...]

Continue Reading...

Use Ratings to Improve REAL Satisfaction

It’s no surprise that most of us will adjust our own expressed views to those around us. If your friends are raving about the meal you all just ate, you might tend to go with the flow rather than being the solo critic. Perhaps you simply don’t want to annoy your friends or perhaps you [...]

Continue Reading...

College Branding: What if Harvard Moved Next Door?

Why do most college branding efforts end up as meaningless pablum? I think it’s because most colleges have been relatively insulated from the effects of devastating competition. In fact, historically there have been major barriers to competition in the cozy world of higher education. The biggest have been geography, cost, and reputation. Let’s look at [...]

Continue Reading...

Connectomics: Mapping The Brain

Using automated technology to derive neural maps from brain tissue, Harvard researchers are in the early stages of an effort to map the human brain. Eventually, the researchers hope to map every synapse in the human brain and produce a “connectome.”

Continue Reading...