Brilliant Billboard Traps 230,000 Real Bugs

How do you promote a new outdoor insect spray, Orphea, on a billboard in Milan? This clever effort turned the portion of the corresponding to the “spray” from a pictured can into a giant piece of fly paper. Over a period of days, the sticky trap captured hundreds of thousands of real insects. Watch the [...]

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Giant Ants Make Compelling Ad

Continuing our recent theme of looking at interesting outdoor ads, check out this amazing promo for Black Flag insecticide – it looks like a 1950s horror film come to life:

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