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Contagious Dissatisfaction

Most businesses wouldn’t question that it’s a good idea to resolve problems quickly to prevent erosion of their reputaton, but many don’t do a particularly good job of it. Even when it’s too late to fix the actual problem, an apology can mollify that customer and even result in reversal of the public criticism (see Apologies Really DO Work).

Martin Lindstrom, author of the best-selling Brandwashed, conducted a simple but telling experiment in a cooperative restaurant. […]

By |October 28th, 2011|

Do You REALLY Love Your iPhone?

Lots of us say we love our favorite products. We love our Droid. We love our iPad. We love our comfy sweater. We love our bank. (Well, banks and airlines might feel the love a little less these days.) Last week, Martin Lindstrom, author of Brandwashed and Buyology, wrote an opinion piece in the New York Times that described his use of fMRI brain scans of subjects exposed to iPhone sounds and video. […]

By |October 10th, 2011|

It’s the Product, Stupid

The poll I ran earlier this week in Is Your Brand Evil produced results that, in retrospect, were predictable. Fully half the respondents thought that branding could be used in either good or bad ways. Of the other half, my neuromarketing-oriented readers came down four-to-one on the “good” side of branding. I’m sure if I polled a consumerist population the divide wouldn’t have been so lopsided. (The poll is still open, so the current breakdown may vary.) Many so-called consumerists allege brands exist purely to get consumers to buy stuff they don’t need or pay more for the stuff they do need. […]

By |September 30th, 2011|

Brandwashed by Martin Lindstrom

Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)

By |September 26th, 2011|

Gory Tobacco Warnings Doomed to Fail

The FDA has released the images that will be added to cigarette packages. Instead of the old text boxes, the new labels are graphic reminders of the health consequences of smoking. The FDA calls the new labels, which will debut next year, “the first change in cigarette warnings in more than 25 years” and says they are a “significant advancement in communicating the dangers of smoking.” Those statements may be true, but the neuromarketing evidence says that smokers will adapt to the new labels and that even these gory images will end up triggering craving for tobacco. […]

By |June 21st, 2011|

Most Desired Brands: a Neuromarketing Ranking

Buyology Inc. has released its “first annual” list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based on the firm’s Neurotypes brand profiling technique, which uses a combination of EEG brain monitoring and eye-tracking data. First, here are Buyology’s top brands: […]

By |February 2nd, 2011|

Impossible Branding?

It looks like Australian politicians have taken up reading neuromarketing books. In the ever-escalating war between regulators and tobacco firms, the most aggressive step yet has been proposed Down Under: un-branding cigarette packaging. […]

By |May 25th, 2010|

Neurons That Fire Together Wire Together

One of the key factors in the human brain’s ability to change via neuroplasticity is that neurons form interconnections based on simultaneous firing over a period of time. According to Norman Doidge, author of The Brain That Changes Itself, this theory was first proposed by none other than Sigmund Freud, but was articulated in more detail by Canadian psychologist Donald Hebb. Doidge attributes this neat summary to neuroscientist Carla Shatz: Neurons that fire together wire together. […]

By |May 6th, 2010|

Japanese Agency Buys Into Buyology

Japan’s second-biggest ad agency, Hakuhodo, is investing in the growing field of neuromarketing: […]

By |April 17th, 2009|

Signs and Sales DO Work

What do you get when you wire up a shopper with an EEG cap and eye-tracking gear? An “inside” view of how that shopper reacts to visual stimuli while shopping. Interestingly, all of those “Buy One, Get One Free!” and “SALE!” signs in your grocery store actually DO get your brain to light up. Here’s Today Show video and commentary from Buyology author Martin Lindstrom exposing some of the ways stores attract your brain’s attention and ultimately get you to put more stuff in your shopping cart: […]

By |March 6th, 2009|