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Consumer Neuroscience: Neuromarketing Rebranded?

No, I’m not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem – a too-inclusive use of the term. The biggest firm in the neuromarketing space, Nielsen’s NeuroFocus unit, is trying to sharpen the distinction between research approaches [...]

How Brain Science Turns Browsers into Buyers: SXSW Recap

If you were one of the many folks at SXSW who weren’t able to get into the room to view Sunday’s SXSW panel, How Brain Science Turns Browsers into Buyers, or if you weren’t at SXSW at all, here’s a recap. (If you were turned away at the door, or had to sit on the [...]

Social Media Tops TV

Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is “yes.” That surprising outcome was reported in the same study that showed ads on the social media giant being more emotionally engaging than the same ads on NYTimes.com or Yahoo.com (see Facebook Ads Most Engaging [...]

Turning Browsers into Buyers at SXSW

For South by Southwest 2012, we’ve put together a great panel of “brainy” experts for a session titled How Brain Science Turns Browsers Into Buyers. The group includes: Derek Halpern – Social Triggers, Inc. Brian Clark – Copyblogger Media LLC A.K. Pradeep -NeuroFocus Roger Dooley – Neuromarketing You Can Help! Even with this exciting panel [...]

Nielsen to Acquire NeuroFocus

Nielsen, the market research giant, will acquire the portion of neuromarketing firm NeuroFocus that it doesn’t already own, according to a report in MediaDailyNews. The move was apparently triggered by a bid for NeuroFocus from archrival WPP Group. Nielsen already owns 30% of NeuroFocus as a result of an earlier investment in the firm (see [...]

Easier Neuromarketing Studies with Mynd

A key limitation of neuromarketing studies that employ brain scan technology has been convenience. fMRI, of course, presents major problems: ultra-costly equipment, a noisy and confined space, inability to move, etc. EEG, which uses external electrodes in a cap-like array, has been the simpler, faster approach, but fully wiring up a person has still been [...]

Inside NeuroFocus

Somehow, one might expect the most prominent neuromarketing firm to have more ostentatious offices than a modest two-story building nestled in a mixed-use Berkeley, CA neighborhood. A skateboard park is across the street, and neighboring businesses include discount outlets and small industrial firms. Much like our skulls, though, the exterior of the Neurofocus HQ conceals [...]

“Neuromarketing IPO” a Success

OK, the headline is technically true but not very accurate. Nielsen Holdings, parent of investor in [corrected] neuromarketing firm NeuroFocus, raised $1.6 billion in an initial public offering on Wednesday. Not only was that 10% more than anticipated, the stock continued to trade up after the IPO. The bad news: the raise will be used [...]

Brandwashing?

I’ve been hearing the invented word “brandwashing” for years now, but this combination of “branding” and “brainwashing” received new exposure when the New York Times suggested it as a synonym for neuromarketing.

« Older Entries

Consumer Neuroscience: Neuromarketing Rebranded?

Social Media Tops TV

Turning Browsers into Buyers at SXSW

Nielsen to Acquire NeuroFocus

Easier Neuromarketing Studies with Mynd

Inside NeuroFocus

“Neuromarketing IPO” a Success

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Brandwashing?

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