Can neuromarketing explain why Trump won, and why the polls were so wrong?
Your weekend reading list for all things brain and marketing-related… […]
Rick Santorum, as most people now know after his surprisingly strong finish in the Iowa caucuses, is one of the of candidates seeking the Republican presidential nomination. Recently, Santorum responded to a question about who he'd place in key administration [...]
The latest news on the lewd messaging scandal involving Congressman Anthony Weiner (Democrat, NY) was that he called former President Bill Clinton (who officiated at Weiner’s wedding) to apologize for his behavior. No transcript of the conversation was released, but it must have been an interesting chat. Did the ex-pres say something like, “Dude, I totally get it! They were hot!”? Both of these men engaged in behavior that, when exposed, seemed incredibly risky and stupid. […]
We know that political marketing – the art of persuading voters to support your candidate – is perhaps the most challenging and least productive form of marketing. A couple of years ago in The Neuroscience of Political Marketing, I described how research shows that political ads seem to go through an “emotional filter” that, in essence, causes voters to discount messages that are inconsistent with their current beliefs. Thus, an accusation that one’s favored candidate took money from special interest groups is likely to be dismissed as a partisan smear rather than evaluated rationally. If that wasn’t enough to frustrate political marketers, there’s now sketchy evidence that our political views may be determined by more fundamental brain wiring attributes. […]