Browsing Tag

politics

Neuromarketing Explains Weiner’s Pickle

The latest news on the lewd messaging scandal involving Congressman Anthony Weiner (Democrat, NY) was that he called former President Bill Clinton (who officiated at Weiner's wedding) to apologize for his behavior. No transcript of the…

Why Politics is Hard

If you were asked to judge a policy proposal for addressing a social issue, which would be more important to you, the content of the proposal or the party that wrote it? Most of us would answer that the specific policies would be much more…

Are Political Views Hard-wired?

We know that political marketing - the art of persuading voters to support your candidate - is perhaps the most challenging and least productive form of marketing. A couple of years ago in The Neuroscience of Political Marketing, I…