Neuromarketing Consolidation: Sands Research and Neurons, Inc. Merge

In a possible sign that the neuromarketing industry is maturing, two well-regarded firms in the space have announced their merger: Sands Research and Neurons, Inc. Sands, founded by Dr. Stephen Sands, is best known for their “brain movies” (see 2013 Super Bowl Winners & Brain Movies) that display a commercial with displays of measured viewer [...]

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Critical Thinking About Neuromarketing

For years, most criticism of neuromarketing has been either alarmism (“OMG! They are reading my thoughts to make me buy stuff!”) or outright dismissal (“There’s no valid science, they are all charlatans!”). In the last few weeks, however, a couple of thoughtful blog posts popped up that are worth a read. In The Seven Sins [...]

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