Diversified marketing firm One to One Interactive announced a new neuromarketing division called OTOinsights.
This business unit will focus on the emerging discipline of neuromarketing and will offer a collection of both primary and secondary research to brands, agencies, and publishers. Initial OTOinsights products include: Quantemo, a neuromarketing research lab; t=zero, a secondary research offering that provides clients with timely critical analysis and insights about emerging digital platforms; and RedOktober, a trend-spotting service.