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The No-Spin World of Gini Dietrich

Ask who created the field of public relations, and the most common answer you’ll get is Edward Bernays, the spin doctor of the 20th century. Bernays was famous for both stunts and spin – he’s credited with, among other things, with making smoking cigarettes socially acceptable for women.

Gini Dietrich, founder of media communications firm Arment Dietrich, wants to leave Bernays behind and reinvent the field with an emphasis on truth and transparency. […]

By |May 8th, 2014|

Why You Are a Complete Idiot If You Don’t Google Yourself

The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author, Lindsay Lavine (@lindsaylavine), but was slightly puzzled by the “guilty” part. The headline was underscored by the opening sentence, “Admit it. You’ve Googled yourself, and probably felt guilty about it afterwards.”

Do people really feel guilt from self-Googling? Perhaps they do, as these kinds of searches have been called “vanity” searches, implying they are equivalent to stopping to admire yourself whenever you pass a mirror. […]

By |April 16th, 2014|

Repped: 30 Days to a Better Online Reputation by Andy Beal

Book Review: Repped: 30 Days to a Better Online Reputation by Andy Beal

In these days of heavy business books laden with theory, we still encounter a few that are short, action-oriented, and eminently practical. Andy Beal’s Repped is one such book. […]

By |April 15th, 2014|