Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.
What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the field. […]
[Guest post by Nick Kolenda] If you’re a digital marketer, then you know the feeling. You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few days later, you check the data and what do you see…an embarrassingly low conversion rate. […]
It was a busy week between speaking gigs in New Orleans and Austin, but never fear – I’ve still got a great selection of the best content I found during the last 7 days! Did you [related: see pronoun article below] find a fascinating feature or amazing article? Leave a comment with a link to your own discovery!
If you attend conferences, you’ll encounter lots of people doing things to get your business card. Walk the aisles of an exhibit hall, and you’ll see fishbowls for iPad raffles, booth babes handing out t-shirts… all for the price […]
The Persuasion Slide is a deceptively simple new model for the process of persuasion that accommodates both traditional conscious factors as well as the often more significant and powerful non-conscious factors.