Browsing Tag

robert cialdini

Don’t Make This Social Proof Mistake

Every marketer knows that social proof - showing that other people use your product, support your cause, etc. - is a powerful persuasion tool. It's one of influence expert Robert Cialdini's six main principles, and may be the best-known…

Latest Brainy Marketing at Forbes

It's been a while since I recapped my Forbes Brainy Marketing activity here, so here's what you may have missed. And, be sure to add a comment if you visit. I can "call out" quality comments, and site admins sometimes expose these in…

How to Turn a NO into a YES!

Can an initial rejection actually help you get the "yes" you really want? Surprisingly, if you create the right first and second requests, it can. Persuasion expert Robert Cialdini conducted a classic experiment that demonstrates the…

If Your Customers Have to Wait…

In years of running a direct marketing firm that included a small call center, my objective was to eliminate, or at least minimize, waiting time for phone customers. We knew (from those times when we didn't have enough staff in place) that…

Smiley Power: Green Marketing That Works

Could a simple smiley face on your power bill change your consumption? Utilities in various states, tired of unsuccessful attempts to encourage energy-saving strategies by their customers, are resorting to an approach based on sound…

Personalization: Post-Its and Beyond

Have you ever received a printed invitation to, say, a charity fundraiser, and found that someone you know on the organizing committee had hand-written a short note encouraging you to attend? (Or sat in a room with other people actually…