Can Neuromarketing Revolutionize Education?

While just about every educator would agree that highly engaged students learn more than bored, distracted students, there’s been little effort to measure engagement. The Bill & Melinda Gates Foundation has begun to change that with a $500K grant to Clemson University. The project will,

Continue Reading...

Upcoming Appearances – Early 2012

The first quarter is shaping up as a busy time for neuromarketing speaking gigs – I’ve booked a few more than usual to publicize my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. For those who can’t attend one of the conferences, there’s one free webcast this week (from the American [...]

Continue Reading...

“Brainfluence on the Web” at Pubcon

Neuromarketing got some extra exposure at Pubcon, one of the biggest web marketing conferences, last week.  I gave a presentation titled Brainfluence on the Web that started with a quick introduction to Neuromarketing, including several “brain movies” which showed how neuromarketing firms analyzed commercials frame by frame.  I then shifted gears and covered a few [...]

Continue Reading...

Understanding the Consumer Mind – Conference

The University of Akron is sponsoring an advanced marketing research conference on October 7, “Understanding the Consumer Mind.” It’s part of Akron’s Suarez Applied Marketing Research Laboratories. (I’m one of the neuromarketing speakers at this conference – if you attend, please say hello!) The agenda is quite diverse:

Continue Reading...