We’ve got some exciting and varied speaking engagements lined up in the next few months, and I hope to meet at least a few readers from around the globe. […]
We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the Human Story Will Always Beat Brand Storytelling. (For more story stories, see Your Brain on Stories, and other story posts.) […]
Here’s a new video (trailer-length) filmed at a recent AUSOME online marketing event in Austin. The event had a record number of registrations and attendees. I’ve spoken to larger audiences in bigger venues, but nobody is more engaged than the Austin digital marketing community!
While just about every educator would agree that highly engaged students learn more than bored, distracted students, there’s been little effort to measure engagement. The Bill & Melinda Gates Foundation has begun to change that with a $500K grant to Clemson University. The project will, […]
Neuromarketing got some extra exposure at Pubcon, one of the biggest web marketing conferences, last week. I gave a presentation titled Brainfluence on the Web that started with a quick introduction to Neuromarketing, including several “brain movies” which showed how neuromarketing firms analyzed commercials frame by frame. I then shifted gears and covered a few brain-research-based techniques that companies and web developers of any size could apply. My fellow presenter in this “spotlight” session was Derrick Wheeler, talking about Microsoft’s in-house SEO. So, the audience was an interesting mix of web marketers, hard core SEOs, and other people curious about either Derrick’s topic or mine. Kudos to Brett Tabke & crew for scheduling this interesting session. […]
The University of Akron is sponsoring an advanced marketing research conference on October 7, “Understanding the Consumer Mind.” It’s part of Akron’s Suarez Applied Marketing Research Laboratories. (I’m one of the neuromarketing speakers at this conference – if you attend, please say hello!) The agenda is quite diverse: […]