stanford

This year's Habit Summit, organized by Nir Eyal (author of the best-selling Hooked), proved to be one of the more interesting conferences I've attended or spoken at. The focus was on building habit-forming products, and the speakers…

Do you need a blueprint for driving mega-traffic to your niche site? Real-world examples of effective use of social proof? How about a product/pricing strategy that seems illogical but drives sales? That, and lots more, is in this week's…

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between…

Marketers expend a great deal of effort making it easy to buy their products. They expand distribution channels, offer financing alternatives, and when possible ensure the customer can leave with the product at time of purchase. After…

Brain scans using fMRI (functional magnetic resonance imaging) don't always get a lot of respect. They have been accused of being used to produce research that is colorful but not particularly insightful. One study used fMRI to find…

  Erotic images sell better than pictures of office supplies, and a lot better than photos of hairy spiders. Who knew? Actually, that's a bit of an oversimplification. Stanford researchers led by neuroeconomics prof Brian Knutson have…

It appears that neuromarketing practitioners face one more challenge in analyzing brain scans. Research at Stony Brook University, Massachusetts Institute of Technology (MIT) and Stanford University shows that people from East Asian…