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Neuromarketing Consolidation: Sands Research and Neurons, Inc. Merge

In a possible sign that the neuromarketing industry is maturing, two well-regarded firms in the space have announced their merger: Sands Research and Neurons, Inc.

Sands, founded by Dr. Stephen Sands, is best known for their “brain movies” (see 2013 […]

By |March 6th, 2014|

The Power of Text

What makes an engaging television commercial? If you think visual and auditory appeal – action, sound, music, people, color, etc. – you would usually be correct. Ditto for high production values. An exotic location might help, too. But the recent Super Bowl provided an example that should warm the hearts of copy writers everywere: the Google “Parisian Love” ad. Here’s the ad that represented Google’s entry into the big league of Super Bowl advertising: […]

By |February 26th, 2010|

Top 10 Super Bowl Ads Named

Most of us have gotten over our short-lived obsession with the 2009 Super Bowl ads, but at neuromarketing firm Sands Research technologists have been slaving away analyzing all 72 of those commercials. Sands measures viewers’ EEG activity to gauge both emotional and cognitive responses to ads. In addition, they collect questionnaires before and after the ads are viewed.

What makes an effective TV commercial? Dr. Stephen F. Sands, Chairman and Chief Science Officer, says,”We have found that an engaging story that maintains the viewer’s attention throughout the commercial, like this year’s Bridgestone Tire’s Taters (Mr. and Mrs. Potato Head) commercial or Coke’s Heist spot with the animated insects stealing a bottle of Coca-Cola, provides an overall strong and sustained brain response and a better measurement of favorable brand opinion.” Here are Sands Research’s top 10: […]

By |February 25th, 2009|

Neuromarketing Podcast

Last week I did an interview with Robin Young of Here & Now, a radio show distributed by Public Radio International and aired on about 50 U.S. stations. The topic was the use of neuromarketing to evaluate political ads, and also featured Dr. Stephen Sands of Sands Research discussing the firm’s EEG analysis of TV commercials for Barack Obama, Hillary Clinton, and John McCain. The neuromarketing segment of the show is now available for download at the links below. […]

By |March 14th, 2008|