stephen sands

In a possible sign that the neuromarketing industry is maturing, two well-regarded firms in the space have announced their merger: Sands Research and Neurons, Inc. Sands, founded by Dr. Stephen Sands, is best known for their "brain…

What makes an engaging television commercial? If you think visual and auditory appeal - action, sound, music, people, color, etc. - you would usually be correct. Ditto for high production values. An exotic location might help, too.…

Most of us have gotten over our short-lived obsession with the 2009 Super Bowl ads, but at neuromarketing firm Sands Research technologists have been slaving away analyzing all 72 of those commercials. Sands measures viewers' EEG…

Last week I did an interview with Robin Young of Here & Now, a radio show distributed by Public Radio International and aired on about 50 U.S. stations. The topic was the use of neuromarketing to evaluate political ads, and also…