subliminal

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that's as addictive as an illegal drug, we've got something for you!

Stare at a lightbulb for a few seconds, and when you look away you'll see a colored spot no matter where you look. That's an "afterimage," and these ghostly remains of what you are looking at can be much more interesting than a mere…

People hate negative advertising. So why do advertisers (notably political campaigns) keep doing it, and why does it work? We covered this in Why Negative Ads Work, but our brains hold yet another answer, as a test with subliminal…

People often do things and can't say exactly why they did them. While it might seem that "acting without explanation" is the result of poor attention or irrational impulse, it turns out that our brains are wired to do this. It is…

Advertisers strive to maximize attention and engagement. They want people to remember seeing their ads. They want maximum brand recall. But it's possible to have marketing impact without ANY of those things.

In a fascinating study just published in the Journal of Neuroscience, researchers have shown that we make buying decisions even when we aren't paying attention to the products, and that fMRI observation of brain activity can predict…

Yesterday I wrote about the latest anti-neuromarketing flap in Guard Your Reptilian Brain! While researching that post, I found an interesting spinoff at another site, Progressives, South Bend. I initially couldn't find the text…

My last Neuromarketing post, Neuro-Menus and Restaurant Psychology, talked about various things restaurant menu engineers do to maximize sales and profits. I think it's worth calling special attention to one aspect touched on in that post:…

I've been involved in any number of logo projects, and all too often the designs submitted are predictable and prosaic. At best, the logo designer understands enough about the business to build some aspect of the firm's identity or…

Sometimes, a shelf is just a shelf? Freud and Republican presidential hopeful Mike Huckabee might be thinking alike. Yesterday, we wrote about what appeared to be a not-too-subliminal cross image in a TV ad for Huckabee in Subliminal…