subliminal | Neuromarketing

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The BMW Logo That Wasn’t Really There

Stare at a lightbulb for a few seconds, and when you look away you’ll see a colored spot no matter where you look. That’s an “afterimage,” and these ghostly remains of what you are looking at can be much more interesting than a mere bright spot. Here’s a demonstration of a color afterimage: In that [...]

Subliminal Negativity Works

People hate negative advertising. So why do advertisers (notably political campaigns) keep doing it, and why does it work? We covered this in Why Negative Ads Work, but our brains hold yet another answer, as a test with subliminal messages shows. Researcher Nilli Lavie of the UCL Institute of Cognitive Neuroscience states, There has been [...]

Subliminal Motivation

People often do things and can’t say exactly why they did them. While it might seem that “acting without explanation” is the result of poor attention or irrational impulse, it turns out that our brains are wired to do this. It is possible, researchers at INSERM in Paris found, to motivate half the brain without [...]

No-Attention Branding

Advertisers strive to maximize attention and engagement. They want people to remember seeing their ads. They want maximum brand recall. But it’s possible to have marketing impact without ANY of those things.

Unconscious Buying

In a fascinating study just published in the Journal of Neuroscience, researchers have shown that we make buying decisions even when we aren’t paying attention to the products, and that fMRI observation of brain activity can predict these decisions. This new work builds on previous research by Stanford’s Knutson and CMU’s Loewenstein which showed that [...]

Neuromarketing Foes Use Subliminal Text?

Yesterday I wrote about the latest anti-neuromarketing flap in Guard Your Reptilian Brain! While researching that post, I found an interesting spinoff at another site, Progressives, South Bend. I initially couldn’t find the text “neuromarketing” on that page. When I searched the page text, I found what looked like a short horizontal line was highlighted. [...]

Pricing Lessons from Restaurants

My last Neuromarketing post, Neuro-Menus and Restaurant Psychology, talked about various things restaurant menu engineers do to maximize sales and profits. I think it’s worth calling special attention to one aspect touched on in that post: how price presentation affects sales. Not, the price itself, which of course is very important, but the way the [...]

Subliminal Logos

I’ve been involved in any number of logo projects, and all too often the designs submitted are predictable and prosaic. At best, the logo designer understands enough about the business to build some aspect of the firm’s identity or product into the logo. At worst, the logo is nothing more than a name in a [...]

Huckabee Denies Subliminal Cross

Sometimes, a shelf is just a shelf? Freud and Republican presidential hopeful Mike Huckabee might be thinking alike. Yesterday, we wrote about what appeared to be a not-too-subliminal cross image in a TV ad for Huckabee in Subliminal Religious Message in Huckabee Ad. The New York Post reports that Huckabee is denying that the glowing [...]

Subliminal Religious Message in Huckabee Ad

Mike Huckabee, one of various Republican presidential hopefuls, has staged a remarkable surge in the polls in recent weeks. Part of this is no doubt due to his low-key but appealing demeanor and the fact that he exhibits a sense of humor, a rare thing for politicians (at least in public). Another part has been [...]

The BMW Logo That Wasn’t Really There

Subliminal Negativity Works

Subliminal Motivation

No-Attention Branding

Unconscious Buying

Neuromarketing Foes Use Subliminal Text?

Pricing Lessons from Restaurants

Subliminal Logos

Huckabee Denies Subliminal Cross

Subliminal Religious Message in Huckabee Ad

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