Tag Archive | "subliminal"

Unconscious Buying

Friday, June 11, 2010

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Unconscious Buying

In a fascinating study just published in the Journal of Neuroscience, researchers have shown that we make buying decisions even when we aren’t paying attention to the products, and that fMRI observation of brain activity can predict these decisions. This new work builds on previous research by Stanford’s Knutson and CMU’s Loewenstein which showed [...]

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Neuromarketing Foes Use Subliminal Text?

Tuesday, February 2, 2010

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Neuromarketing Foes Use Subliminal Text?

Yesterday I wrote about the latest anti-neuromarketing flap in Guard Your Reptilian Brain! While researching that post, I found an interesting spinoff at another site, Progressives, South Bend. I initially couldn’t find the text “neuromarketing” on that page. When I searched the page text, I found what looked like a short horizontal [...]

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Pricing Lessons from Restaurants

Thursday, January 7, 2010

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My last Neuromarketing post, Neuro-Menus and Restaurant Psychology, talked about various things restaurant menu engineers do to maximize sales and profits. I think it’s worth calling special attention to one aspect touched on in that post: how price presentation affects sales. Not, the price itself, which of course is very important, but the [...]

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