Put Your Customer in the Ad!

In my direct mail days, we used personalization whenever possible. Starting a letter with “Dear Roger” instead of “Dear Friend” responds better every time (if the recipient’s name is Roger, that is!). A sweepstakes that uses a personalized address message like, “Imagine our Prize Patrol ringing the doorbell at 123 Shady Circle,” will garner more [...]

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Brainfluence Book Trailer

Here’s the new video to introduce Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing:

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Neuromarketing on WebProNews

This video interview is sort of an introduction to neuromarketing. It was filmed at Pubcon 2010, where I did a spotlight session focused on neuro web design. More WebProNews Videos WebProNews did a nice job of enhancing the interview footage with some additional images and video.

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EEG Neuromarketing in 60 Seconds

It isn’t even Neuromarketing 101, but here’s a very, very short video from NewScientist that explains the basic concept of using EEG to gauge consumer reaction to ads:

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Bad Association: Video Overlay Fail

This YellowPages.com video overlay ad at Ustream TV and the Austin-American Statesman isn’t likely to develop an urge for Austin Travel among its viewers, as it is superimposed on a live feed from the smoking building after a plane crashed into it. Perhaps it’s not quite as bad as a Samsonite ad next to an [...]

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Pain, Fear, and Vicarious Learning

Why do people react with fear when they see a snake, even though they have never been bitten by a snake or even had much contact with the reptiles? New research shows that the same areas of the brain that react to a personal experience involving pain or fear also react to watching someone else [...]

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