Are You Scaring Your Customer’s Inner Caveman?

Your website design may activate threat circuits in your customer's brain.

By |May 31st, 2016|

New Speaker Video

Here’s a new video (trailer-length) filmed at a recent AUSOME online marketing event in Austin. The event had a record number of registrations and attendees. I’ve spoken to larger audiences in bigger venues, but nobody is more engaged than the Austin digital marketing community!

By |May 16th, 2014|

Put Your Customer in the Ad!

In my direct mail days, we used personalization whenever possible. Starting a letter with “Dear Roger” instead of “Dear Friend” responds better every time (if the recipient’s name is Roger, that is!). A sweepstakes that uses a […]

By |January 24th, 2012|

Brainfluence Book Trailer

Here’s the new video to introduce Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing: […]

By |November 2nd, 2011|

Neuromarketing on WebProNews

This video interview is sort of an introduction to neuromarketing. It was filmed at Pubcon 2010, where I did a spotlight session focused on neuro web design.

More WebProNews Videos

WebProNews did a nice job of enhancing the interview footage […]

By |January 21st, 2011|

EEG Neuromarketing in 60 Seconds

It isn’t even Neuromarketing 101, but here’s a very, very short video from NewScientist that explains the basic concept of using EEG to gauge consumer reaction to ads:

By |March 21st, 2010|

Bad Association: Video Overlay Fail

This YellowPages.com video overlay ad at Ustream TV and the Austin-American Statesman isn’t likely to develop an urge for Austin Travel among its viewers, as it is superimposed on a live feed from the smoking building after a plane […]

By |February 18th, 2010|

Pain, Fear, and Vicarious Learning

Why do people react with fear when they see a snake, even though they have never been bitten by a snake or even had much contact with the reptiles? New research shows that the same areas of the […]

By |March 22nd, 2007|