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New Brainfluence Podcast Format: Audio to YouTube Video

I’m testing something and I’d love your advice. I’ve converted a couple of episodes of The Brainfluence Podcast to videos on YouTube and added them to my channel. There’s not much to see, it’s all about the audio and subtitles. Why would I do this, you ask? […]

By |December 15th, 2016|

Are You Scaring Your Customer’s Inner Caveman?

Your website design may activate threat circuits in your customer's brain.

By |May 31st, 2016|

New Speaker Video

Here’s a new video (trailer-length) filmed at a recent AUSOME online marketing event in Austin. The event had a record number of registrations and attendees. I’ve spoken to larger audiences in bigger venues, but nobody is more engaged than the Austin digital marketing community!
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By |May 16th, 2014|

Put Your Customer in the Ad!

In my direct mail days, we used personalization whenever possible. Starting a letter with “Dear Roger” instead of “Dear Friend” responds better every time (if the recipient’s name is Roger, that is!). A sweepstakes that uses a […]

By |January 24th, 2012|

Brainfluence Book Trailer

Here’s the new video to introduce Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing: […]

By |November 2nd, 2011|

Neuromarketing on WebProNews

This video interview is sort of an introduction to neuromarketing. It was filmed at Pubcon 2010, where I did a spotlight session focused on neuro web design.

More WebProNews Videos

WebProNews did a nice job of enhancing the interview footage […]

By |January 21st, 2011|

EEG Neuromarketing in 60 Seconds

It isn’t even Neuromarketing 101, but here’s a very, very short video from NewScientist that explains the basic concept of using EEG to gauge consumer reaction to ads:

By |March 21st, 2010|

Bad Association: Video Overlay Fail

This YellowPages.com video overlay ad at Ustream TV and the Austin-American Statesman isn’t likely to develop an urge for Austin Travel among its viewers, as it is superimposed on a live feed from the smoking building after a plane […]

By |February 18th, 2010|

Pain, Fear, and Vicarious Learning

Why do people react with fear when they see a snake, even though they have never been bitten by a snake or even had much contact with the reptiles? New research shows that the same areas of the […]

By |March 22nd, 2007|