We’ve been writing about “tightwads” and “spendthrifts” lately (see Tightwads, Spendthrifts, and Everyone Else and Five Keys to Selling to Tightwads), and thought Neuromarketing readers might be interested in finding out where they fall on the spending scale. Wharton has put up an online survey that you can complete, and they will tell you whether you are more like Ebenezer Scrooge or Daddy Warbucks. Feel free to post your self-discovery. 
Related posts:
- Tightwads, Spendthrifts, and Everyone Else
- Five Keys to Selling to Spendthrifts
- Five Keys to Selling to Tightwads
- Five Ways to Sell in a Bad Economy
- Tweeting Directly From Your Brain
This post was written by:
Roger Dooley (author of 560 posts on Neuromarketing.)
Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy.
Thu, Oct 4, 2007
Neuromarketing, Neuroeconomics, Neuroscience Research