We’ve been writing about “tightwads” and “spendthrifts” lately (see Tightwads, Spendthrifts, and Everyone Else and Five Keys to Selling to Tightwads), and thought Neuromarketing readers might be interested in finding out where they fall on the spending scale. Wharton has put up an online survey that you can complete, and they will tell you whether you are more like Ebenezer Scrooge or Daddy Warbucks. Feel free to post your self-discovery.
Find Out If You Are A Tightwad
By Roger Dooley|2014-09-04T17:16:05+00:00October 4th, 2007|
About the Author: Roger Dooley
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). He is the primary author at Neuromarketing, and writes Brainy Marketing at Forbes. He is the founder of Dooley Direct LLC, a marketing consultancy. Learn more at RogerDooley.com. Follow him on Twitter at @rogerdooley.