Neuromarketing on NBC Today Show


Martin Lindstrom got a great plug for his new book, Buyology, in an interview on NBC’s Today Show. The piece may have been a bit superficial, and the host referred to fMRI when the particular study in question was performed using EEG caps, but overall I think the exposure for the concept of neuromarketing was positive. The word “Orwellian” wasn’t used once! (I suppose that might just reflect the more plebeian demographic of network TV viewers.) And, luckily for Lindstrom, the segment opened and closed with a nearly full-screen cover shot of the book, and the book’s title was superimposed on the screen for a good portion of the interview. Watch the whole piece:

Amusingly, the title of the MSNBC web page summarizing the story is Want the watch James Bond wears? Here’s why. In the book, Lindstrom makes the point that few people remembered the peripheral product placements like Bond’s Omega watch. Buy you know what they say about publicity… congrats to Martin for putting both neuromarketing and his book in public view!

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Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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Sam McNerney 13. October 2011 at 4:06 pm

Wow this guy is ridiculous. His “scientific theories” are fairly shotty.

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