Search Results | "Brain Fitness"

Brain Fitness: Skip the Sudoku, Be a Volunteer

Brain Fitness: Skip the Sudoku, Be a Volunteer

Just-published research in the Journals of Gerontology: Medical Sciences shows that volunteering and similar social activities are helpful in staving off mental decline in later years, and can actually improve cognition.

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NY Times Cautious on Brain Fitness

NY Times Cautious on Brain Fitness

The recent publication of a study showing that performing mental exercises improves subjects’ ability to perform those tasks, even years later, has caused a flurry of interest in brain fitness. (See New Evidence for Brain Fitness.) Today, the New York Times reviews the literature on brain fitness in As Minds Age, Whats Next? Brain Calisthenics [...]

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New Evidence for Brain Fitness

New Evidence for Brain Fitness

A new study led by Sherry Willis, a human-development professor at Penn State University, appears to provide more evidence that brain training can affect cognitive decline associated with aging. The study provided some subjects with brain fitness exercises and compared their functioning to a control group that didn’t receive the training. The memory training included [...]

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Brain Fitness and Selling Neuroscience

Brain Fitness and Selling Neuroscience

It’s been a while since we posted Marketing Neuroscience: Brain Fitness, and I’ve noticed that interest in the entire brain fitness and cognitive enhancement area seems to be heating up. I was reminded of that after seeing a few television commercials for Nintendo’s Brain Age game. While Microsoft and Sony are pushing shoot-em-up games, Nintendo [...]

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Physical Fitness, Brain Fitness

Physical Fitness, Brain Fitness

A new study shows that being in poor physical condition may increase the risk for dementia and Alzheimer’s disease, and being fit may stave off the onset of these conditions.

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Brain Fitness Concept Challenged

Brain Fitness Concept Challenged

A Wall Street Journal article describes a study that refutes the claim that mental activity is itself a defense against cognitive decline.

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Marketing Neuroscience: Brain Fitness

Marketing Neuroscience: Brain Fitness

Usually we talk about neuroscience marketing here, i.e., improving marketing using brain science (aka neuromarketing). But, to engage in a verbal contortion, what about marketing brain improvement with science? That’s exactly what proponents of brain fitness systems are trying to do. The confluence of demographics and research suggest continued and rapid growth in the field. [...]

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Brain Fitness Trend

Brain Fitness Trend

Various pundits suggest that one of the hot trends in the early part of the 21st century will be “brain fitness”.

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Fitness Marketers Need to Get Brainy

Fitness Marketers Need to Get Brainy

Back in March, I predicted a fitness boom following a huge Newsweek cover story on exercise and the brain (Brain Improvement to Spark Fitness Boom). I’m still waiting. My own health club hasn’t had an observable influx of older members and, more significantly, I haven’t see any ads that make the link between exercise and [...]

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Brain Improvement to Spark Fitness Boom

Brain Improvement to Spark Fitness Boom

[photopress:newsweek.jpg,full,alignleft]Marketers, start your engines… a new fitness boom is about to begin. Neuroscience is back in the spotlight again, this time on the front cover of Newsweek in an article titled Stronger, Faster, Smarter. The article reports on work being done at the University of Illinois, UCLA, Columbia University, and other locations to establish the [...]

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