Just-published research in the Journals of Gerontology: Medical Sciences shows that volunteering and similar social activities are helpful in staving off mental decline in later years, and can actually improve cognition.
A new study shows that being in poor physical condition may increase the risk for dementia and Alzheimer's disease, and being fit may stave off the onset of these conditions.
A Wall Street Journal article describes a study that refutes the claim that mental activity is itself a defense against cognitive decline.
Usually we talk about neuroscience marketing here, i.e., improving marketing using brain science (aka neuromarketing). But, to engage in a verbal contortion, what about marketing brain improvement with science? That’s exactly what proponents of brain fitness systems […]
Various pundits suggest that one of the hot trends in the early part of the 21st century will be "brain fitness".
[photopress:newsweek.jpg,full,alignleft]Marketers, start your engines… a new fitness boom is about to begin. Neuroscience is back in the spotlight again, this time on the front cover of Newsweek in an article titled Stronger, Faster, Smarter. The article reports […]