NeuromarketingWhere Brain Science and Marketing Meet

Search Results | "Brain Fitness"

The Hidden Danger in Product Bundles

10. July 2012

Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer “yes,” but surprising new research shows there is at least one condition where such grouping can actually reduce the apparent value. In fact, the bundle may be seen as worth not just less than the sum of [...]

Five Magic Days to Sell (to Women)

18. August 2010

11 comments

What if there were five days every month when your customers were unusually receptive to your product? If you market products or services that make women more attractive (apparel, cosmetics, diet programs, etc.), those magic days exist. New research shows that women’s purchasing behavior is unconsciously influenced by their hormones. Specifically, it was found that [...]

Aggressive vs. Agreeable

16. June 2010

8 comments

In Spent: Sex, Evolution, and Consumer Behavior, author and evolutionary psychologist Geoffrey Miller spends a lot of time discussion the “Big Five” personality traits, two of which are agreeableness and aggressiveness. These traits are important, says Miller, because individual consumers use their visible purchases to signal them to others. Indeed, Miller thinks much of what [...]

Spent: Sex, Evolution, and Consumer Behavior

24. May 2010

4 comments

Book Review: Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller “Marketing is not just one of the most important ideas in business. It has become the dominant force in human culture.” This is how evolutionary psychologist Geoffrey Miller leads into an early chapter on the importance of marketing. In spent, Miller sets out to [...]

Use Your Cell Phone, Save Your Brain

13. April 2010

5 comments

Neuromarketing readers know I sometimes venture into the non-marketing area of brain fitness, and I couldn’t resist passing along this bit of research on cell phone use. For years, we’ve been hearing alarming claims that cell phone use causes brain cancer, though no reputable study has established such a link. Now, a study from the [...]

Brain Fitness: Skip the Sudoku, Be a Volunteer

22. December 2009

1 comment

Just-published research in the Journals of Gerontology: Medical Sciences shows that volunteering and similar social activities are helpful in staving off mental decline in later years, and can actually improve cognition.

Another Way Video Games Make You Smarter

28. July 2009

1 comment

One of my most read, tweeted, and retweeted posts lately has been Video Games Make You Smarter… Really. In addition to the cognitive enhancement from “shooter” and other games involving intense screen action, there’s another way that video games can help brain fitness.

Video Games Make You Smarter… Really!

2. July 2009

11 comments

Can video games make you a better air traffic controller? How about a better surgeon? And, for the huge demographic bubble of baby boomers, can video games keep you cognitively sharp into old age? Continuing our focus on brain fitness this week (see also Nap for Success), here’s another surprising research finding: video games make [...]

Exercise, Weight Loss, & Your Brain

8. June 2009

6 comments

From both physicians and fitness gurus, the mantra for effective weight loss is the same: diet and exercise. And we’ve all had friends who gushed about starting a modest walking program, for example, and saw themselves drop unwanted pounds. All this flies in the face of the math of exercise. If you’ve ever watched the [...]

Reverse Neuromarketing: Exercise Resets Brain

3. June 2009

5 comments

One of the more startling conclusions in Martin Lindstrom’s Buyology was that tobacco warning labels might really be ads. Specifically, Lindstrom described the results of fMRI brain scan research that showed images associated with smoking could light up the brain’s nucleus accumbens, an area associated with cravings. While one might expect that images of people [...]

« Older Entries

Search Results | "Brain Fitness"

The Hidden Danger in Product Bundles

Five Magic Days to Sell (to Women)

Aggressive vs. Agreeable

Spent: Sex, Evolution, and Consumer Behavior

Use Your Cell Phone, Save Your Brain

Brain Fitness: Skip the Sudoku, Be a Volunteer

Another Way Video Games Make You Smarter

Video Games Make You Smarter… Really!

Exercise, Weight Loss, & Your Brain

Reverse Neuromarketing: Exercise Resets Brain

Subscribe & Connect!

Neuromarketing Books

Roger’s “Brainy Marketing” at Forbes

Recent Posts