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Brain Fitness: Skip the Sudoku, Be a Volunteer

Just-published research in the Journals of Gerontology: Medical Sciences shows that volunteering and similar social activities are helpful in staving off mental decline in later years, and can actually improve cognition.

By |December 22nd, 2009|

NY Times Cautious on Brain Fitness

The recent publication of a study showing that performing mental exercises improves subjects’ ability to perform those tasks, even years later, has caused a flurry of interest in brain fitness. (See New Evidence for Brain Fitness.) Today, […]

By |December 27th, 2006|

New Evidence for Brain Fitness

A new study led by Sherry Willis, a human-development professor at Penn State University, appears to provide more evidence that brain training can affect cognitive decline associated with aging. The study provided some subjects with brain fitness exercises […]

By |December 20th, 2006|

Brain Fitness and Selling Neuroscience

It’s been a while since we posted Marketing Neuroscience: Brain Fitness, and I’ve noticed that interest in the entire brain fitness and cognitive enhancement area seems to be heating up. I was reminded of that after seeing a […]

By |December 12th, 2006|

Physical Fitness, Brain Fitness

A new study shows that being in poor physical condition may increase the risk for dementia and Alzheimer's disease, and being fit may stave off the onset of these conditions.

By |May 23rd, 2006|

Brain Fitness Concept Challenged

A Wall Street Journal article describes a study that refutes the claim that mental activity is itself a defense against cognitive decline.

By |April 21st, 2006|

Marketing Neuroscience: Brain Fitness

Usually we talk about neuroscience marketing here, i.e., improving marketing using brain science (aka neuromarketing). But, to engage in a verbal contortion, what about marketing brain improvement with science? That’s exactly what proponents of brain fitness systems […]

By |April 10th, 2006|

Brain Fitness Trend

Various pundits suggest that one of the hot trends in the early part of the 21st century will be "brain fitness".

By |January 20th, 2006|

Fitness Marketers Need to Get Brainy

Back in March, I predicted a fitness boom following a huge Newsweek cover story on exercise and the brain (Brain Improvement to Spark Fitness Boom). I’m still waiting. My own health club hasn’t had an observable influx […]

By |September 13th, 2007|

Brain Improvement to Spark Fitness Boom

[photopress:newsweek.jpg,full,alignleft]Marketers, start your engines… a new fitness boom is about to begin. Neuroscience is back in the spotlight again, this time on the front cover of Newsweek in an article titled Stronger, Faster, Smarter. The article reports […]

By |March 18th, 2007|