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Mirror Marketing: More on Mirror Neurons

By |April 30th, 2006|

A few months ago, we mentioned “mirror neurons”, which fire when a subject watches another subject perform an action. If the subject has performed the action before himself, these neurons will duplicate, or “mirror” the, action in the subject’s […]

Mirror Neurons and Sales Style

By |January 19th, 2006|

Our brains contain neurons that appear to express the same emotions that someone we are watching expresses, and sales pitches will be less effective when dissonance between words and emotions is created.

Laughing Matter: Priming and Mirroring

By |December 13th, 2006|

We’re always interested when neuroscience research shows how people respond to external cues, and some new research into the effects of sounds may well have neuromarketing implications. Researchers played a series of sounds for subjects and monitored their […]

Six Selling Secrets From Magicians

By |November 4th, 2010|

If you think that magicians and neuroscientists have little to talk about, you’d be wrong: both deal with issues like attention and consciousness, albeit in a different way. And, as it turns out, marketers can learn from both […]

Singing for Sales

By |July 15th, 2010|

Every experienced sales manager has a trick or two when it comes to hiring the best candidate for an open sales position. After a candidate passes the initial resume screening process, one manager might check out the applicant’s shoes. Another might pay close attention to how well the individual responds to an unexpected question. Here’s a new one: does the candidate talk in a melodic way? […]

Buyology Roundup

By |October 29th, 2008|

Both the traditional press and bloggers have jumped on Martin Lindstom’s Buyology: Truth and Lies About Why We Buy. The opinons range from fascinated to horrified, and dismissive to enthusiastic. We learned that the scheduled 60 Minutes segment on Buyology was cancelled in favor of covering the global economic meltdown, but the mere fact that the CBS news show filmed a segment on a marketing book indicates the interest in neuromarketing. (I previously reported on the NBC Today Show coverage.) Here’s a sampling of opinions on Buyology: […]

Feeling Itchy?

By |July 22nd, 2008|

I’m guessing marketers of products for itch relief, athlete’s foot, and the like already know this… but itching can be stimulated by seeing other people scratch, and even by images of itch-causing creatures like bedbugs. Last month’s Scientific American […]

Jeffrey Goldberg’s Brain

By |June 18th, 2008|

Ever wonder what goes on inside a journalist’s head when he thinks about politics, television shows, or his boss? An article in The Atlantic, My Amygdala, My Self, tells us that and more. The intro to the piece notes […]

Pain, Fear, and Vicarious Learning

By |March 22nd, 2007|

Why do people react with fear when they see a snake, even though they have never been bitten by a snake or even had much contact with the reptiles? New research shows that the same areas of the […]

Popular Topics

By |December 28th, 2006|

Some of our Neuromarketing hot topics: Brain fitness Branding Buying pain Facial Coding fMRI Framing Brian Knutson George Loewenstein Mirror neurons Olfactory Marketing Political Neuromarketing Pricing Priming Super Bowl Ads Ultimatum Game