We know that political marketing - the art of persuading voters to support your candidate - is perhaps the most challenging and least productive form of marketing. A couple of years ago in The Neuroscience of Political Marketing, I…

I've been waiting for the first news of neuromarketing in the 2008 U.S. presidential election, and it has arrived a full year before the election itself. The first few conclusions seem so obvious as to not require firing up a…

Political marketing is all about persuasion, and brain scans show that some voter groups respond to new information with emotional rather than rational brain areas.

Nearly everyone in behavioral marketing and influence marketing was surprised when Dr. Robert Cialdini, the "godfather" of persuasion science and the creator of the celebrated Six Principles of Influence, introduced a seventh principle,…

We all need to ask for favors from time to time, and here are seven ways to make your request more likely to succeed.

"The Web Psychologist" explains how you can use individual personality traits to market more effectively.

Can neuromarketing explain why Trump won, and why the polls were so wrong?

Rhetoric dates back to ancient Greece, but it works today. Here are five simple techniques...

Your weekend reading list for all things brain and marketing-related...

Here's your required reading for the week! Don't forget to share your own "must read" find in a comment!