Search Results | "Political"

Are Political Views Hard-wired?

Are Political Views Hard-wired?

We know that political marketing – the art of persuading voters to support your candidate – is perhaps the most challenging and least productive form of marketing. A couple of years ago in The Neuroscience of Political Marketing, I described how research shows that political ads seem to go through an “emotional filter” that, in [...]

Continue Reading...

Political Neuromarketing

Political Neuromarketing

I’ve been waiting for the first news of neuromarketing in the 2008 U.S. presidential election, and it has arrived a full year before the election itself. The first few conclusions seem so obvious as to not require firing up a multi-millon dollar fMRI machine: Voters sense both peril and promise in party brands. Emotions about [...]

Continue Reading...

The Neuroscience of Political Marketing

The Neuroscience of Political Marketing

Political marketing is all about persuasion, and brain scans show that some voter groups respond to new information with emotional rather than rational brain areas.

Continue Reading...

Why You Are a Complete Idiot If You Don’t Google Yourself

Why You Are a Complete Idiot If You Don’t Google Yourself

The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author, Lindsay Lavine (@lindsaylavine), but was slightly puzzled by the “guilty” part. The headline was underscored by the opening sentence, “Admit it. You’ve Googled yourself, and [...]

Continue Reading...

CMU Study Identifies Emotions from Brain Activity

CMU Study Identifies Emotions from Brain Activity

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there’s general agreement that attention and emotional engagement can be tracked, identifying specific emotions with confidence has been elusive. Now, researchers at Carnegie Mellon University have published a new study showing the ability to identify emotions with an [...]

Continue Reading...

Santorum’s Test, and Why Conflict is Good

Santorum’s Test, and Why Conflict is Good

Rick Santorum, as most people now know after his surprisingly strong finish in the Iowa caucuses, is one of the of candidates seeking the Republican presidential nomination. Recently, Santorum responded to a question about who he’d place in key administration roles and made a comment that so far has received little attention: I had actually [...]

Continue Reading...

MindSign

MindSign

Name: Mindsign Neuromarketing Website: http://mindsignonline.com/ Email: info@mindsignonline.com Address: MindSign Neuromarketing 10065 Old Grove Rd., Ste. 103 San Diego, CA 92131 Phone: 858-444-3597 About Mindsign: At MindSign Neuromarketing™ we use the only free-standing independent functional MRI facility and our own brain activation methodology to show you what your consumers are thinking while using your products, and [...]

Continue Reading...

Rivalry Marketing

Rivalry Marketing

Sometimes the best thing for a brand is an enemy: a rival brand that can be the focus of advertising. The other day, Mark Gallagher and Laura Savard at the BlackCoffee blog put the advantage of focusing on a rival succinctly:

Continue Reading...

Avoiding Death by Powerpoint, the Neuro Way

Avoiding Death by Powerpoint, the Neuro Way

Conference-goers know that at any given meeting, they will be subjected to a range of presentations – some interesting, others, well, not so interesting. Conference organizers don’t like to offer a podium to inept or boring presenters, of course – bad performances will drive away the paying customers. The approach conference organizers usually employ is [...]

Continue Reading...

Subliminal Negativity Works

Subliminal Negativity Works

People hate negative advertising. So why do advertisers (notably political campaigns) keep doing it, and why does it work? We covered this in Why Negative Ads Work, but our brains hold yet another answer, as a test with subliminal messages shows. Researcher Nilli Lavie of the UCL Institute of Cognitive Neuroscience states, There has been [...]

Continue Reading...