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Search Results | "Political"

Santorum’s Test, and Why Conflict is Good

5. January 2012

Rick Santorum, as most people now know after his surprisingly strong finish in the Iowa caucuses, is one of the of candidates seeking the Republican presidential nomination. Recently, Santorum responded to a question about who he’d place in key administration roles and made a comment that so far has received little attention: I had actually [...]

MindSign

25. February 2011

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Name: Mindsign Neuromarketing Website: http://mindsignonline.com/ Email: info@mindsignonline.com Address: MindSign Neuromarketing 10065 Old Grove Rd., Ste. 103 San Diego, CA 92131 Phone: 858-444-3597 About Mindsign: At MindSign Neuromarketing™ we use the only free-standing independent functional MRI facility and our own brain activation methodology to show you what your consumers are thinking while using your products, and [...]

Rivalry Marketing

6. January 2011

10 comments

Sometimes the best thing for a brand is an enemy: a rival brand that can be the focus of advertising. The other day, Mark Gallagher and Laura Savard at the BlackCoffee blog put the advantage of focusing on a rival succinctly:

Avoiding Death by Powerpoint, the Neuro Way

21. December 2010

7 comments

Conference-goers know that at any given meeting, they will be subjected to a range of presentations – some interesting, others, well, not so interesting. Conference organizers don’t like to offer a podium to inept or boring presenters, of course – bad performances will drive away the paying customers. The approach conference organizers usually employ is [...]

Subliminal Negativity Works

7. December 2010

6 comments

People hate negative advertising. So why do advertisers (notably political campaigns) keep doing it, and why does it work? We covered this in Why Negative Ads Work, but our brains hold yet another answer, as a test with subliminal messages shows. Researcher Nilli Lavie of the UCL Institute of Cognitive Neuroscience states, There has been [...]

Neuro-Politics: Chinese Professor Ad

26. October 2010

10 comments

It’s not common for mainstream media to analyze ads from a neuromarketing standpoint, but Adam Hanft at Salon does just that for the fascinating “Chinese professor” ad. Sponsored by a group called Citizens Against Government Waste, the ad illustrates one possible result of over-spending by government in an environment where deficits are financed by borrowing [...]

Revealed: How Steve Jobs Turns Customers into Fanatics

25. August 2010

136 comments

Marketers gaze in envy at brands like Apple. The firm that began with the Mac built some of the first home computers [doh, thanks, alert reader!] has turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple, is building that kind of loyalty [...]

Why Politics is Hard

20. August 2010

6 comments

If you were asked to judge a policy proposal for addressing a social issue, which would be more important to you, the content of the proposal or the party that wrote it? Most of us would answer that the specific policies would be much more important than the political party that proposed it. Most of [...]

Guard Your Reptilian Brain!

1. February 2010

14 comments

Every year or so, some fuzzy-thinking critic reads an article about neuromarketing, becomes extremely agitated, and tries to raise the alarm about marketers turning consumers into mind-controlled zombies. The latest push of the neuro-panic button began with an article on a site called Truthout (fresh out of truth, perhaps?). Truthout seems to be a sort [...]

You Are What You Choose

17. December 2009

4 comments

Based on the title and cover art, which shows a head stuffed with objects, I anticipated that You Are What You Choose would be chock full of decision-making insights based on neuroscience and behavioral research. Instead, de Marchi and Hamilton mostly talk about their TRAITS system for categorizing individuals and then predicting subsequent behavior.

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Search Results | "Political"

Santorum’s Test, and Why Conflict is Good

MindSign

Rivalry Marketing

Avoiding Death by Powerpoint, the Neuro Way

Subliminal Negativity Works

Neuro-Politics: Chinese Professor Ad

Why Politics is Hard

Guard Your Reptilian Brain!

You Are What You Choose

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Neuromarketing Books

Roger’s “Brainy Marketing” at Forbes

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