NeuromarketingWhere Brain Science and Marketing Meet

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Neurensics

23. February 2013

Name: Neurensics Website: neurensics.com Address: Neurensics Westerdoksdijk 40 Postbus 15583 1001 NB Amsterdam Phone: +31 20 53 52 199 Email: info@neurensics.com Founding Partner: Martin de Munnik Neuromarketing Research Manager: Dr. Walter Limpens About Neurensics: In order to determine the objective motives of the consumer, we measure the brain activity of a representative segment of potential [...]

Government to Search for Brain’s Buy Button?

19. February 2013

12 comments

OK, there’s not really a buy button in the brain waiting to be discovered. But the U.S. government is, in fact, launching a major project to create a detailed map of the human brain. Much like the earlier and highly successful Human Genome Project, the Brain Activity Map will be a national project to determine [...]

Persuade with Pictures

1. November 2012

22 comments

A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos don’t support the point of the text!

Institute of Sensory Analysis

12. October 2012

0 comments

Name: Institute of Sensory Analysis Website: isa-ndg.com Address: Institute of Sensory Analysis Ul. Plowiecka 1 04-501 Warsaw Phone: +48 22 515 44 55 Email: info@isa-ndg.com About the Institute of Sensory Analysis: ISA offers a wide range of products which support key decisions made in R&D and marketing. The market analysis delivers the information regarding the [...]

Bigger Brain = Social Media Success

14. August 2012

11 comments

Hiring a social media manager or a salesperson? Maybe you should have the finalists’ brains scanned in an fMRI. A larger orbital prefrontal cortex, an area of the brain associated with decision-making and cognitive processing, has been shown to correlate with greater social skills, according to a study by a team of UK researchers. Among [...]

Consumer Neuroscience: Neuromarketing Rebranded?

10. August 2012

7 comments

No, I’m not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem – a too-inclusive use of the term. The biggest firm in the neuromarketing space, Nielsen’s NeuroFocus unit, is trying to sharpen the distinction between research approaches [...]

We All Lie and Cheat, but Not Much

5. June 2012

7 comments

Having demolished the belief that most people are rational in his last two books, Duke researcher Dan Ariely puts to death the concept that “most people are honest” in his newest book, The Honest Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves.

Our Brains Make Facebook Worth $90 Billion

10. May 2012

18 comments

Those of us involved in social media know that people love to talk about themselves. They seemingly enjoy sharing the trivial, the personal, and occasionally the weird, details of their lives. Sometimes they overshare – as a longtime online community builder, I’ve found that “poster’s remorse” is common – people post something too personal and [...]

True Impact Marketing

2. May 2012

0 comments

Name: True Impact Marketing Inc. Website: trueimpact.ca Address: True Impact Marketing 579A Lakeshore Rd E., P.O. Box 39535 Mississauga ON L5G 4S6 Canada Phone: +1 (416) 450-5608 Founder, CEO: Diana Lucaci About True Impact Marketing: True Impact Marketing provides Neuroscience solutions to Marketing challenges. We enable Marketers, Advertisers or Market Researchers to gain a deep [...]

Neuromarketing Proof? UCLA Brain Scans Predict Ad Success

27. April 2012

22 comments

For years neuromarketing firms have been selling their services to help advertisers optimize TV commercials, product packaging, and other media. While these companies all claim success in helping their clients boost sales, there’s been little in the way of published academic research that demonstrates measuring consumer brain activity can reliably predict subsequent behavior. A new [...]

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Search Results | "fMRI"

Neurensics

Government to Search for Brain’s Buy Button?

Persuade with Pictures

Institute of Sensory Analysis

Consumer Neuroscience: Neuromarketing Rebranded?

We All Lie and Cheat, but Not Much

True Impact Marketing

Neuromarketing Proof? UCLA Brain Scans Predict Ad Success

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Neuromarketing Books

Roger’s “Brainy Marketing” at Forbes

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