Need a new search?

If you didn't find what you were looking for, try a new search!

fMRI, Neuron Data Validated

Brain scans using fMRI (functional magnetic resonance imaging) don’t always get a lot of respect. They have been accused of being used to produce research that is colorful but not particularly insightful. One study used fMRI to find activity in the brains of dead salmon (Are Brain Scan Findings Fishy?). Some have even suggested that much of what fMRI scans show is meaningless “chaff,” since the scans don’t measure actual neuronal activity but rather changes in blood flow and oxygen levels in the brain. Now, new research published in Nature has shown that there is indeed a correlation between neuronal activity and what the fMRI can measure: […]

By |May 17th, 2010|

fMRI Lie Detection Going Commercial

The quest for an effective lie detector has continued for centuries, if not millennia. Unfortunately, current polygraph technology doesn’t work much better than throwing an accused witch in a river to see if she sinks. For the last few years, there has been quite a bit of interest in using fMRI (functional magnetic resonance imaging) as an effective, if not perfect, method to detect deception.

An article in WIRED by Steve Silberman chronicles his experience inside Columbia University researcher Joy Hirsch’s fMRI machine and describes the commercialization of the technology. […]

By |October 5th, 2007|

High-Res PET Scans Said Better Than fMRI

[photopress:high_res_pet_scan.jpg,full,alignleft]South Korean neuroscientists experimenting with high-resolution positron emission tomography (PET) brain scans claim the technique offers more accurate results than fMRI techniques. Cho Zang-hee, the director of Gachon University of Medicine and Sciences Neuroscience Research Institute in Incheon, […]

By |September 7th, 2006|

High Resolution fMRI Reveals New Level of Detail

Functional magnetic resonance imaging has been one of the tools of choice for neuroscientists investigating brain activity – its scan data can be processed into colorful brain images showing which areas of the brain are active at a given […]

By |September 5th, 2006|

fMRI Studies of Anti-Smoking PSAs

Just about all of the fMRI studies we’ve seen or heard about are for commercial advertisers, but it looks like the neuromarketing bug has bitten the smoking cessation crowd. Researchers at the University of Pennsylvania have conducted a […]

By |August 29th, 2006|

fMRI Studies Overrated?

A provocative article in Seed by Yale’s Paul Bloom, Seduced by the Flickering Lights of the Brain, suggests that scientists are getting carried away with their reliance on fMRI studies….This is more than just phrenology. But it is not […]

By |July 3rd, 2006|

NYTimes: fMRI Empathy Research

fMRI research at the University College London showed gender-specific levels of empathy for individuals perceived as "good" or "bad".

By |January 24th, 2006|

Ariely for Free, Getting Unstuck, Placebos, and More – Roger’s Picks

Another week, another few hundred articles and blog posts scanned… here’s this week’s diverse group of stuff you may find particularly interesting.

Hot on the heels of last week’s post from Brian Massey naming Austin the Conversion Capital of the World, one of the listed experts has put together a great compilation of A/B test data to inform many different areas of web site and landing page design. Ryan Deiss of Digital Marketer wrote 43 Split-Tests That (Almost) Always Boost Conversions, a long post that covers everything from fonts to colors, from auto-play videos to product images. Ryan could have milked a blog post out of each one of these tests, but instead put them all together in one massive resource post. Save this one for future reference! […]

By |February 14th, 2014|

Ouija Board Neuromarketing

Every neuromarketing technique has one main purpose: get beneath consumers’ conscious reactions and see what they think subconsciously. While some neuromarketers employ high tech equipment like fMRI machines, a Canadian group says a simple device first used in 1890 may unlock our brain’s secrets. A team from the University of British Columbia’s Visual Cognition Lab thinks that, used properly, the Ouija Board can show what subjects are really thinking. […]

By |November 18th, 2013|

Neuroscam? Not So Fast…

It’s been a rough few days for neuromarketers. First, Matt Wall of Slate wrote a thoughtful article, What Are Neuromarketers Really Selling?. Then, PopSci jumped on the bandwagon and writer Shaunacy Ferro published Why Neuromarketing Is A Neuroscam. Ferro quoted Wall’s article but added an even more provocative headline. […]

By |July 26th, 2013|