Search Results | "fMRI"

fMRI, Neuron Data Validated

fMRI, Neuron Data Validated

Brain scans using fMRI (functional magnetic resonance imaging) don’t always get a lot of respect. They have been accused of being used to produce research that is colorful but not particularly insightful. One study used fMRI to find activity in the brains of dead salmon (Are Brain Scan Findings Fishy?). Some have even suggested that [...]

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fMRI Lie Detection Going Commercial

fMRI Lie Detection Going Commercial

The quest for an effective lie detector has continued for centuries, if not millennia. Unfortunately, current polygraph technology doesn’t work much better than throwing an accused witch in a river to see if she sinks. For the last few years, there has been quite a bit of interest in using fMRI (functional magnetic resonance imaging) [...]

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High-Res PET Scans Said Better Than fMRI

High-Res PET Scans Said Better Than fMRI

[photopress:high_res_pet_scan.jpg,full,alignleft]South Korean neuroscientists experimenting with high-resolution positron emission tomography (PET) brain scans claim the technique offers more accurate results than fMRI techniques. Cho Zang-hee, the director of Gachon University of Medicine and Sciences Neuroscience Research Institute in Incheon, studied which brain areas were activated during simple finger motions by subjects and called past fMRI results [...]

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High Resolution fMRI Reveals New Level of Detail

High Resolution fMRI Reveals New Level of Detail

Functional magnetic resonance imaging has been one of the tools of choice for neuroscientists investigating brain activity – its scan data can be processed into colorful brain images showing which areas of the brain are active at a given time. fMRI has had some drawbacks – equipment that is costly and massive, a relatively time-consuming [...]

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fMRI Studies of Anti-Smoking PSAs

fMRI Studies of Anti-Smoking PSAs

Just about all of the fMRI studies we’ve seen or heard about are for commercial advertisers, but it looks like the neuromarketing bug has bitten the smoking cessation crowd. Researchers at the University of Pennsylvania have conducted a pilot study of brain activity in subjects viewing anti-smoking PSAs: Functional MRI of Brain Response to Anti-Smoking [...]

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fMRI Studies Overrated?

fMRI Studies Overrated?

A provocative article in Seed by Yale’s Paul Bloom, Seduced by the Flickering Lights of the Brain, suggests that scientists are getting carried away with their reliance on fMRI studies. …This is more than just phrenology. But it is not so dazzling that it should usurp other areas of research. FMRI studieswhich indirectly measure the [...]

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NYTimes: fMRI Empathy Research

NYTimes: fMRI Empathy Research

fMRI research at the University College London showed gender-specific levels of empathy for individuals perceived as “good” or “bad”.

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Ariely for Free, Getting Unstuck, Placebos, and More – Roger’s Picks

Ariely for Free, Getting Unstuck, Placebos, and More – Roger’s Picks

Another week, another few hundred articles and blog posts scanned… here’s this week’s diverse group of stuff you may find particularly interesting. Hot on the heels of last week’s post from Brian Massey naming Austin the Conversion Capital of the World, one of the listed experts has put together a great compilation of A/B test [...]

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Ouija Board Neuromarketing

Ouija Board Neuromarketing

Every neuromarketing technique has one main purpose: get beneath consumers’ conscious reactions and see what they think subconsciously. While some neuromarketers employ high tech equipment like fMRI machines, a Canadian group says a simple device first used in 1890 may unlock our brain’s secrets. A team from the University of British Columbia’s Visual Cognition Lab [...]

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Neuroscam? Not So Fast…

Neuroscam? Not So Fast…

It’s been a rough few days for neuromarketers. First, Matt Wall of Slate wrote a thoughtful article, What Are Neuromarketers Really Selling?. Then, PopSci jumped on the bandwagon and writer Shaunacy Ferro published Why Neuromarketing Is A Neuroscam. Ferro quoted Wall’s article but added an even more provocative headline.

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