NeuromarketingWhere Brain Science and Marketing Meet

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!

Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

Archive | Neuroeconomics RSS feed for this section

How “Loss” Can Be a Winning Strategy

15. September 2011

39 comments

If I gave you $50 with the following two choices, what would you do? Keep $30. Gamble, with a 50/50 chance of keeping or losing the whole $50. An experimenter posed that question to subjects, and found that 43% of the subjects chose to gamble. Then the options were changed to:

Stronger Contracts, Less Trust

4. August 2011

12 comments

Business agreements are usually secured by written agreements that define the obligations of the parties and state what happens under various conditions. Having been party to a few business deals launched based mostly on enthusiasm and trust, I can certainly vouch for the importance of such agreements. Not everyone relies entirely on extensive documentation, though [...]

Nudge by Thaler and Sunstein

25. July 2011

4 comments

Nudge is all about choice architecture, a discipline which structures choices in a way that produces the most beneficial outcome. I don’t have to tell Neuromarketing readers that humans often behave in conflict with the traditional economist’s view of rational decision-making. Thaler and Sunstein not only provide plenty of evidence of irrationality, but they show how to avoid some of the problems it causes.

The Upside of Irrationality by Dan Ariely

12. July 2011

9 comments

Nobody is doing more to add to our knowledge of the irrational side of human behavior than Dan Ariely. Not only does he conduct experiments that are elegant in their simplicity, but he writes about his work and that of other researchers in a highly acccessible way. Upside is the successor to the bestselling Predictably Irrational, and it takes to new topics, ranging from CEO pay to speed dating.

Closer to the Buy Button?

25. May 2011

10 comments

A specific part of the brain responsible for making decisions about value has been identified by neuroeconomics researchers at the University of Pennsylvania. Using fMRI, psychology professor Joseph Kable has shown that the ventromedial frontal cortex, or VMF, plays a key role in decisions involving value.

What’s A Return Policy Worth?

14. April 2011

3 comments

Ask catalog or Internet retailers what a return cost them, and they will likely be able to cite some very specific numbers reflecting shipping costs, processing labor, damaged packaging, and so on. But it turns out there’s a specific value that customers apply to returns, or, more accurately, the OPTION of returning a product. That [...]

Secrets of the Moneylab

25. January 2011

4 comments

Book Review: Secrets of the Moneylab: How Behavioral Economics Can Impact Your Business by Kay Yut Chen with Marina Krakovsky Economics can be dry stuff – remember “macro,” “micro,” and supply/demand curves? Fortunately, Secrets of the Moneylab is a lot more fun than Econ 101 because it focuses not on theory but on how people [...]

Scary Thought: A Treatment for Impulse Buying

7. October 2010

14 comments

Here’s a thought that would terrify many marketers… what if consumers prone to impulsive behavior decided to take a pill to quiet those impulses? While clearly lack of impulse control is a serious issue for some individuals and can lead to extreme behavior, marketers of everything from checkout lane mints to Porsches depend to some [...]

Pricing Lessons from Restaurants

7. January 2010

12 comments

My last Neuromarketing post, Neuro-Menus and Restaurant Psychology, talked about various things restaurant menu engineers do to maximize sales and profits. I think it’s worth calling special attention to one aspect touched on in that post: how price presentation affects sales. Not, the price itself, which of course is very important, but the way the [...]

Ants and Humans

3. December 2009

1 comment

If the late Nobel Laureate Herb Simon were still around, I’m sure he’d be fascinated by neuromarketing. He did a lot to explode myths of human behavior, notably that people always behave in a rational, utility-maximizing, manner. I never met Simon during my student years at Carnegie-Mellon (though I did serve on a committee with [...]

« Older Entries

Archive | Neuroeconomics RSS feed for this section

How “Loss” Can Be a Winning Strategy

Stronger Contracts, Less Trust

Nudge by Thaler and Sunstein

The Upside of Irrationality by Dan Ariely

Closer to the Buy Button?

What’s A Return Policy Worth?

Secrets of the Moneylab

Scary Thought: A Treatment for Impulse Buying

Pricing Lessons from Restaurants

Ants and Humans

Subscribe & Connect!

Neuromarketing Books

Recent Posts