Quantcast

Novel and traditional market research

Neuromarketing Study at Oxford

A new, three year research program will evaluate how neuromarketing is being used has been launched at Oxford:
[…]

By |May 6th, 2011|

Walmart CEO Confirms Payday Timing Effect

A surprising commentary by Walmart CEO Mike Duke reinforced the theory that less affluent consumers operate on a payday-based buying cycle (see When Are Consumers Most Receptive). According to Duke, “Purchases are really dropping off by the end of the month even more than last year.” Walmart shoppers often are paid at the beginning of the month and stock up on goods then. […]

By |April 28th, 2011|

Brain Scans In Your Home

Brain scans (of a sort) are coming to a home near you. Neuromarketing firm EmSense has launched a new service that they say will let them monitor emotional reactions while consumers are at home. Noting that market research is conducted more and more via the Internet, EmSense says its wireless “EmBand” monitor can be set up in less than a minute and lets consumer reactions be monitored in the comfortable environment of their home. […]

By |April 15th, 2011|

Facial EMG: Muscles Don’t Lie?

We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We’ve also discussed facial coding, in which expert viewers analyze fleeting facial expressions to detect emotional states. A technique related to facial coding but with […]

By |April 4th, 2011|

ARF on Neuromarketing: Not So Fast

The first batch of information from the Advertising Research Foundation (ARF) NeuroStandards Collaboration Project has been released, and, perhaps unsurprisingly, the main conclusion seems to be that more research is needed. A draft of a summary document shows […]

By |March 23rd, 2011|

Easier Neuromarketing Studies with Mynd

A key limitation of neuromarketing studies that employ brain scan technology has been convenience. fMRI, of course, presents major problems: ultra-costly equipment, a noisy and confined space, inability to move, etc. EEG, which uses external electrodes in […]

By |March 22nd, 2011|

Replies Can Change Customer Minds

It’s axiomatic that you find out how good a business really is when it has already screwed up once; the speed and nature of the fix show the firm’s true nature. After shipping you the wrong item, do they just offer to refund your return shipping? Do they overnight the correct item to you, no questions asked? How quickly do they resolve the problem?

It turns out that the way companies respond to bad online reviews makes a difference, too. As reported by Mediapost, a Harris survey showed that 18% of those who posted a negative review of the merchant and got a reply ended up becoming loyal customers and buying more. […]

By |March 17th, 2011|

Disney Media and Advertising Lab

Back in 2009, we reported on what seemed to be a secret neuromarketing lab in Austin operated by Disney. As much as we hear about neuro-cinema and neuro-enhanced movies, it seems that Disney’s goal is more prosaic: determining […]

By |March 7th, 2011|

Inside NeuroFocus

Somehow, one might expect the most prominent neuromarketing firm to have more ostentatious offices than a modest two-story building nestled in a mixed-use Berkeley, CA neighborhood. A skateboard park is across the street, and neighboring businesses include discount […]

By |February 7th, 2011|

Most Desired Brands: a Neuromarketing Ranking

Buyology Inc. has released its “first annual” list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based on the firm’s Neurotypes brand profiling technique, which uses a combination of EEG brain monitoring and eye-tracking data. First, here are Buyology’s top brands: […]

By |February 2nd, 2011|