NeuromarketingWhere Brain Science and Marketing Meet

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Most Desired Brands: a Neuromarketing Ranking

2. February 2011

Buyology Inc. has released its “first annual” list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based on the firm’s Neurotypes brand profiling technique, which uses a combination of EEG brain monitoring and eye-tracking data. First, here are Buyology’s top brands:

Avoiding Death by Powerpoint, the Neuro Way

21. December 2010

7 comments

Conference-goers know that at any given meeting, they will be subjected to a range of presentations – some interesting, others, well, not so interesting. Conference organizers don’t like to offer a podium to inept or boring presenters, of course – bad performances will drive away the paying customers. The approach conference organizers usually employ is [...]

Brandwashing?

3. December 2010

4 comments

I’ve been hearing the invented word “brandwashing” for years now, but this combination of “branding” and “brainwashing” received new exposure when the New York Times suggested it as a synonym for neuromarketing.

Paper Beats Digital For Emotion

4. October 2010

32 comments

Direct mail is so last millenium, right? Ultra-efficient digital marketing seems all but certain to supplant actual paper marketing delivered by humans. It might be a little too soon to shut down the paper mills, though, according to a study by branding agency Millward Brown. The research project used fMRI brain scans to show that [...]

Neuromarketing Standards Battle Ahead?

30. September 2010

11 comments

Days after the Advertising Research Foundation and a consortium of firms joined to conduct neuromarketing tests and establish standards (see Neuromarketing Standards Proposed), the biggest player in the field, NeuroFocus, is proposing its own “NeuroStandards” for study design, sample sizes, data collection techniques, laboratory procedures, and consumer protection. The firm calls these NeuroStandards “the first [...]

DDB Hires Earworm Expert

22. September 2010

5 comments

Just in case you didn’t have enough goofy ad jingles stuck in your head, ad agency DDB has added an earworm expert to their staff. The Omnicom unit has named Daniel Müllensiefen, a lecturer in psychology, music and computing at Goldsmiths University their “scientist in residence.” Actually, Müllensiefen’s brief goes far beyond earworms, those catchy [...]

Neuromarketing Standards Proposed

21. September 2010

2 comments

For those who have complained about the lack of standards and universally accepted practices in the neuromarketing industry, the Advertising Research Foundation is launching a new initiative:

When Consumption Isn’t Conspicuous

9. August 2010

1 comment

Marketers know that a key element in many purchases is to signal something about the buyer. A Toyota Prius, for example, says that its owner is concerned about the environment. Expensive luxury brands let the world know the buyer has discriminating taste, and, more importantly, has plenty of money. Whether you believe in the evolutionary [...]

The Buying Brain by A. K. Pradeep

5. August 2010

14 comments

Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep The world of neuromarketing seems to be shrouded in mystery. There are no university studies that conclusively demonstrate that one can improve advertising effectiveness or design better products using brain scans or biometrics. Virtually all of the neuromarketing research to [...]

Virtual Supermarket

26. July 2010

2 comments

One of the challenges facing marketers is the difficulty in predicting real-world behavior from data captured in less than real circumstances. A horizontal, immobile subject surrounded by a claustrophobic, noisy fMRI tube might reasonably be expected to behave differently than one walking around a retail store, for example. While EEG caps and wireless transmitters have [...]

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