Archive | Neuro Web Design RSS feed for this section
When Fancy Fonts Work
Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I’m going to tell you that there is one situation where fancy, hard to read fonts can actually work better than simple ones. If you are selling a costly product, describing it [...]
Continue reading...Convince with Simple Fonts
4. March 2010
Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task in a simple, easy to read typeface. Research by Hyunjin Song and Norbert Schwarz [...]
Continue reading...Websites That Suck Increase Stress
2. March 2010
We know that slow, balky, and confusing websites aren’t a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good user experience. Google is, in fact, actively trying to speed up websites (and keep [...]
Continue reading...Neuromarketing Foes Use Subliminal Text?
2. February 2010
Yesterday I wrote about the latest anti-neuromarketing flap in Guard Your Reptilian Brain! While researching that post, I found an interesting spinoff at another site, Progressives, South Bend. I initially couldn’t find the text “neuromarketing” on that page. When I searched the page text, I found what looked like a short horizontal [...]
Continue reading...Go Viral, the Neuro Way
1. December 2009
Much of the content on the web is created by users (“user generated content,” or “UGC”), but only a small amount of that is actually interesting enough to generate substantial interest or “go viral.” A new study by OTOInsights, a division of One to One Interactive, looks at user-created videos and flash animation from [...]
Continue reading...A New Look for Neuromarketing
30. November 2009
Here at Neuromarketing, we’ve had the same look (shown above) since we launched in 2006. We’ve installed a new look with some additional advanced features, like a dynamic list of our most popular posts, a tag cloud, avatars for authors and commenters, and more. We’ll be tweaking this going forward, and would enjoy [...]
Continue reading...Your Brain on Thousands of Products
28. September 2009
Last week, we saw that order of presentation of a small number of products dramatically affects consumer preference. (See Order Effect Affects Orders.) But how do our brains cope when choices number in the hundreds or thousands, and how do websites best match products or services to their visitors?
First, a warning – Neuromarketing reader participation [...]
Subscribe & Connect!
- The Power of FREE!
- Decoy Marketing
- Order vs. Disorder: Surroundings Matter
- The Neuromarketing of Burgers
- Child Labor: Put That Baby to Work!
- Fear Factor Branding: The Best Ad Placement Ever
- Neuro-Menus and Restaurant Psychology
- Photos Make a Difference
- Your Brain on Stories
- Scent Marketing vs. Social Media
- Franki Nguyen: Backend optimisation aside, using a CDN (content d...
- Boothe Media: I agree with Roger that sometimes the low cost ste...
- Alexandre Bigaiski: Hello Roger. Could you send me the lyrics of this ...
- Roger Dooley: There's no doubt that objective, in-depth intervie...
- Dov Gordon: While it's interesting to explore whether people c...
© Neuromarketing.
15. March 2010
0 Comments