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5 Ways You Can Use Gestalt Principles for Powerful Imagery

Using Gestalt Principles makes your visual marketing powerful and persuasive.

By | June 14th, 2017|

How to Increase Digital Trust with an Easy Fix

Want to boost your digital trust? Studies show there's an easy approach you can use.

By | January 24th, 2017|

5 Ways for Ecommerce Websites to Build Trust

[Guest article by Brandon Leibowitz] Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the relationship between trust and consumers’ intent to buy. The study revealed that people [...]

By | August 24th, 2016|

Are You Scaring Your Customer’s Inner Caveman?

Your website design may activate threat circuits in your customer's brain.

By | May 31st, 2016|

Confused Customers Cut Conversions

For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.

By | May 11th, 2016|

6 Consumer Psychology Hacks You Need to Know NOW!

Six ways a better understanding of consumer behavior can boost conversion rates.

By | February 23rd, 2016|

Social Proof: Are You Doing It Wrong?

New research shows that all social proof isn't equal - one kind is more persuasive.

By | January 12th, 2016|

Unconscious Trust Formed in Milliseconds

Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.

By | January 5th, 2016|

Best of Neuromarketing – 2015

It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!

By | December 16th, 2015|

The TMI Effect for Pictures Can Reduce Your Sales

Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.

By | November 11th, 2015|