Here are the most intriguing and useful articles I’ve found in the last week, plus a summary of my own new content. Enjoy!
[Guest post by Nick Kolenda]
If you’re a digital marketer, then you know the feeling.
You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few days later, you check the data and what do you see…an embarrassingly low conversion rate. […]
Here’s this week’s eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different – check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment! […]
These days, almost every website wants your email address. It might be for a newsletter, for blog updates, or special offers… whatever the reason, these site owners know that a good email list is a critically important business asset.
But, how do you get visitors to subscribe? In these days of overstuffed inboxes, there’s surprising resistance to giving up one’s email. So, we looked to the top conversion experts in the world to find their secrets for turning casual visitors into subscribers. […]
Roger's picks for the week include how to craft killer ads, how to sell to tightwads, spendthrifts, and everyone else, "the high-heeled hottie effect," and more.
Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it doesn't work equally well for male and female customers!
We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks!
Who doesn’t want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I’m sure some 007 movie buff will provide a counter-example, but I don’t recall the fictional secret agent ever giving a public speech. Nevertheless, Nick Morgan (@DrNickMorgan) tells you Why Public Speakers Need To Copy James Bond. Be like Bond! […]
Here’s our curated list of some great content we found this week!
I’m a complete believer in A/B testing, and I’m always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without exhaustive […]