For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.
Six ways a better understanding of consumer behavior can boost conversion rates.
Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.
It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!
Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.
Do horizontal website layouts work better? Article looks at heat map and scroll data, plus the psychology and science of web design.
Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.
Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.