NeuromarketingWhere Brain Science and Marketing Meet

Archive | Neuro Web Design RSS feed for this section

Is This Common Pricing Mistake Costing You Sales?

4. April 2013

If you have an ecommerce site, how often do customers visit – often after a costly paid click – and end up leaving without buying? Are abandoned shopping carts all too common? Or, if your customers visit your retail store, how often do you see them compare several items, only to buy none of them [...]

How To Use Product Order To Increase Sales

27. November 2012

6 comments

Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make – the order of presentation. Should you lead with your best product? Close with it for a strong finish? Research shows us several approaches can be successful.

Latest Brainy Marketing at Forbes

26. October 2012

3 comments

It’s been a while since I recapped my Forbes Brainy Marketing activity here, so here’s what you may have missed. And, be sure to add a comment if you visit. I can “call out” quality comments, and site admins sometimes expose these in different parts of the site.

Blog Headline Writing Lessons from Mega-traffic Sites

17. September 2012

26 comments

What’s one of the most simple traffic building tools that even most top bloggers don’t use? Surprisingly, few bloggers take advantage of the ability to target a separate headline for people browsing the site and people searching via Google, Bing, etc..

Landing Page Optimization by Tim Ash

20. July 2012

4 comments

Book Review: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash , Maura Ginty, and Rich Page. The first edition of Tim Ash’s Landing Page Optimization has been called the Conversion Bible (by me, at least). Unlike the religious tome, though, this resource is far from static. The newest edition has been improved, expanded, and even sports a couple of new co-authors. As before, Ash delves into the psychology and neuroscience of conversion, along with lots of practical advice.

Does Your Domain Say “Trust Me?”

9. May 2012

11 comments

Do web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said “no.” For years, I’ve operated or advised websites that ranked at or near the top for various brand names, and found many users assumed the site WAS that brand. Even [...]

Clicks Don’t Count!

25. April 2012

11 comments

As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer clicks are canned in favor of those that get more. I questioned this (with Seth Godin’s unwitting help) a few years ago in College Branding and [...]

Conversion Lessons from a Busty Bloodsucker

19. March 2012

18 comments

If you were at my SXSW panel, How Brain Science Turns Browsers into Buyers, you already saw the latest proof that sexy imagery can boost sales. Ion Interactive, a firm specializing in online conversion, ran a test for online game-maker Kabam to improve signup rates for a vampire game, Thirst of Night. Take a look [...]

« Older Entries

Archive | Neuro Web Design RSS feed for this section

Is This Common Pricing Mistake Costing You Sales?

How To Use Product Order To Increase Sales

Latest Brainy Marketing at Forbes

Blog Headline Writing Lessons from Mega-traffic Sites

Landing Page Optimization by Tim Ash

Does Your Domain Say “Trust Me?”

Clicks Don’t Count!

Conversion Lessons from a Busty Bloodsucker

Subscribe & Connect!

Neuromarketing Books

Roger’s “Brainy Marketing” at Forbes

Recent Posts