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Habit Summit 2015: My Deck, and a Surprise Takeaway

This year’s Habit Summit, organized by Nir Eyal (author of the best-selling Hooked), proved to be one of the more interesting conferences I’ve attended or spoken at. The focus was on building habit-forming products, and the speakers were carefully selected to provide a unique perspective on that process. […]

By |March 26th, 2015|

The Wrong Font Can Kill You. Literally. Your Sales, Too.

Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.

By |March 24th, 2015|

Designing For The Mind – SXSW 2015

Here are the slides from and a quick recap of the Designing for the Mind panel at SXSW 2015.

By |March 14th, 2015|

Brainfluence Podcast – Episodes 31 to 40

Another couple of months and we’ve got ten more episodes of The Brainfluence Podcast with awesome guests like Paul Zak, Dan Pink, and Robin Dreeke, the FBI’s former top behaviorist! Here’s your chance to catch up on any you missed. Remember, you can either listen or read the transcript. […]

By |January 29th, 2015|

Mega-Recap for Roger’s Picks

My “picks” went on vacation over the holidays, and then got off to a slow start in the new year. So, this edition is a big catch-up on my own content from here, Forbes, and my podcasts at RogerDooley.com, along with a few tasty morsels from around the web. […]

By |January 16th, 2015|

Beyond Clicks: Headlines That Persuade

A new study shows that the content of a headline changes what readers remember and even how they think. The challenge is to write headlines that serve multiple important purposes.

By |December 29th, 2014|

Blueprint to Explode Your Niche Site’s Traffic, More – Roger’s Picks

Do you need a blueprint for driving mega-traffic to your niche site? Real-world examples of effective use of social proof? How about a product/pricing strategy that seems illogical but drives sales? That, and lots more, is in this week's picks post.

By |December 19th, 2014|

3 Ways to Convert Your Visitors with Targeted Copy

How do you write more targeted messages that will persuade your prospects to buy into what you’re selling? An important part of making more sales or getting more leads has everything to do with copy that not only connects with visitors, but connects immediately.

By |December 17th, 2014|

Still More Brainfluence: 10 New Podcasts

It seems like no time at all since we did the last podcast wrapup… but here we are with 10 more episodes of The Brainfluence Podcast. Each podcast has a full text transcript, too, in case you prefer to […]

By |December 11th, 2014|

Content Multiplication Magic, Happy Design, More – Roger’s Picks

We’ve got a double dose of great content for you this week. We didn’t publish a roundup “picks” post last week due to the U.S. Thanksgiving holiday. Here’s what you don’t want to miss: […]

By |December 5th, 2014|