The TMI Effect for Pictures Can Reduce Your Sales

Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.

By |November 11th, 2015|

Magic Math: You Can Double Your Results in 43 Days

How would it change your business if you could get twice the leads, subscriptions, or sales from your website?

By |October 29th, 2015|

Is Your New Website Layout Killing Your Engagement?

Do horizontal website layouts work better? Article looks at heat map and scroll data, plus the psychology and science of web design.

By |October 13th, 2015|

7 Ways to Engage Your Customer’s Reptilian Brain

Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.

By |August 26th, 2015|

How the TMI Effect Cuts Your Sales, and 4 Ways to Avoid It

Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.

By |July 30th, 2015|

Dark Patterns: How Even Savvy Users Get Tricked

Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.

By |June 15th, 2015|

Should You Put the Price First or Last?

Should you lead with the price? Or wait? Harvard and Stanford researchers used fMRI brain scans to find the answer to this common question.

By |June 11th, 2015|

Increase Your Visitor Engagement, Increase Your Profit

Your site's design can reduce visitor engagement, which will lower your conversion rate and profits. Learn how to track engagement and see examples of how to improve it.

By |April 29th, 2015|

The Simple Sales Booster That Almost Nobody Uses

A recent test described by WhichTestWon showed adding a single line of text to a web page could boost sales, from a few percent to 200+%. Yet, very few websites use this technique. Do you?

By |April 14th, 2015|

Habit Summit 2015: My Deck, and a Surprise Takeaway

This year’s Habit Summit, organized by Nir Eyal (author of the best-selling Hooked), proved to be one of the more interesting conferences I’ve attended or spoken at. The focus was on building habit-forming products, and the speakers were carefully selected to provide a unique perspective on that process. […]

By |March 26th, 2015|