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Brain Rules for Baby

Review: Brain Rules for Baby: How to Raise a Smart and Happy Child from Zero to Five

Want to make your baby a genius? There’s good news and bad news. The bad news: virtually all of the commercial products that claim to boost your baby’s IQ have no proven effect. The good news: there ARE things you can do that WILL boost your baby’s brain power and that are based on rigorous research. John Medina, who previously wrote Brain Rules, gives us the REAL scoop on what works and what doesn’t in the earliest years of a child’s life. Brain Rules for Baby is an engaging book that uses the latest neuroscience and behavior research to sort out why some kids are smart and happy, and others aren’t. […]

By |February 28th, 2011|

What Your Dog Can Teach You About Customers

Dogs have many attributes we’d like to see in our customers – they are completely loyal, usually enthusiastic, and are always happy to see us. That might be too much to hope for from our human customers, but […]

By |November 19th, 2010|

Keep it Simple for Boomers & Seniors

Targeting Boomers or seniors with your advertising? Keep it simple. While that’s usually good advice for any kind of advertising, brain scans show a dramatic difference in the ability of older brains to suppress distracting information. Studies by Dr. Adam Gazzaley (then at UC Berkeley, now at UC San Francisco) found the suppression difference in older vs. younger brains was the key factor in memory formation decline in older people. […]

By |August 10th, 2010|

25-Cent Creativity Booster

Want to boost your creativity by investing a quarter or so? Buy a lightbulb. Not the fancy LED, halogen, or compact fluorescent variety – just the old-fashioned, cheap incandescent kind that come in four-packs for a buck or so. Skeptical? Read on… […]

By |July 23rd, 2010|

The Brain That Changes Itself

Book Review: The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge

For centuries, the human brain was considered largely immutable after childhood. We were told that we had all the […]

By |May 3rd, 2010|

A Better Brain in Four Days

We’d all like to think better, but few of us have the time or desire to, say, spend years in a Tibetan monastery learning to meditate. Past studies have shown that such extended training can indeed improve cognitive functioning. Remarkable new research shows that just four days of meditating for 20 minutes per day produced significant benefits as measured by a battery of tests of cognition. […]

By |April 28th, 2010|

Use Your Cell Phone, Save Your Brain

Neuromarketing readers know I sometimes venture into the non-marketing area of brain fitness, and I couldn’t resist passing along this bit of research on cell phone use. For years, we’ve been hearing alarming claims that cell phone use causes brain cancer, though no reputable study has established such a link. Now, a study from the University of South Florida shows that cell phone radiation may be GOOD for you. […]

By |April 13th, 2010|

Brain Fitness: Skip the Sudoku, Be a Volunteer

Just-published research in the Journals of Gerontology: Medical Sciences shows that volunteering and similar social activities are helpful in staving off mental decline in later years, and can actually improve cognition.

By |December 22nd, 2009|

Sugar as Brain Food

This isn’t great news for dieters, but sometimes sugar can be a good thing. Roy Baumeister, a psychologist at Florida State University, had subjects perform a mentally taxing task – watching a video while being careful to ignore random words scrolling across the bottom of the screen. (Apparently, it takes quite a bit of concentration to NOT look at the scrolling words.) Then, the subjects were given a drink of lemonade and asked to perform another cognitively demanding task, choose an apartment based on descriptions of various options.

The catch was that some subjects drank lemonade made with real sugar, and others had lemonade made with Splenda, a sugar substitute without nutritional value. The performance differences on the apartment task were surprising. […]

By |October 29th, 2009|

Talking Back Makes Kids Smart

Once again, I’m going to depart from marketing for one post for another neuroparenting topic. This time, it’s about kids “talking back” to their parents and how that interaction can actually enhance cognitive development. […]

By |October 23rd, 2009|