Targeting Boomers or seniors with your advertising? Keep it simple. While that’s usually good advice for any kind of advertising, brain scans show a dramatic difference in the ability of older brains to suppress distracting information. Studies by Dr. Adam Gazzaley (then at UC Berkeley, now at UC San Francisco) found the suppression difference in older vs. younger brains was the key factor in memory formation decline in older people. […]
Want to boost your creativity by investing a quarter or so? Buy a lightbulb. Not the fancy LED, halogen, or compact fluorescent variety – just the old-fashioned, cheap incandescent kind that come in four-packs for a buck or so. Skeptical? Read on… […]
We’d all like to think better, but few of us have the time or desire to, say, spend years in a Tibetan monastery learning to meditate. Past studies have shown that such extended training can indeed improve cognitive functioning. Remarkable new research shows that just four days of meditating for 20 minutes per day produced significant benefits as measured by a battery of tests of cognition. […]
Neuromarketing readers know I sometimes venture into the non-marketing area of brain fitness, and I couldn’t resist passing along this bit of research on cell phone use. For years, we’ve been hearing alarming claims that cell phone use causes brain cancer, though no reputable study has established such a link. Now, a study from the University of South Florida shows that cell phone radiation may be GOOD for you. […]
Just-published research in the Journals of Gerontology: Medical Sciences shows that volunteering and similar social activities are helpful in staving off mental decline in later years, and can actually improve cognition.
This isn’t great news for dieters, but sometimes sugar can be a good thing. Roy Baumeister, a psychologist at Florida State University, had subjects perform a mentally taxing task – watching a video while being careful to ignore random words scrolling across the bottom of the screen. (Apparently, it takes quite a bit of concentration to NOT look at the scrolling words.) Then, the subjects were given a drink of lemonade and asked to perform another cognitively demanding task, choose an apartment based on descriptions of various options.
The catch was that some subjects drank lemonade made with real sugar, and others had lemonade made with Splenda, a sugar substitute without nutritional value. The performance differences on the apartment task were surprising. […]
Once again, I’m going to depart from marketing for one post for another neuroparenting topic. This time, it’s about kids “talking back” to their parents and how that interaction can actually enhance cognitive development. […]
We know that making ourselves smile or frown can actually influence our mood, and now it seems that the posture we assume can affect our confidence in our own thoughts. A study by Richard Petty, who apparently is not the NASCAR driver but rather a professor at Ohio State University, demostrated the effects of sitting up straight: […]
I don’t often get into neuro-parenting here, but I thought this particular research finding was interesting enough to single out. (I mentioned it in my Managing by Mistakes post last week, too.)
The short story is that a lot of what parents and teachers think about praising children and building self-esteem is dead wrong. Well-intended ego boosting can actually cause the child to perform more poorly in school. First, if you habitually praise your kids, you aren’t alone: […]