August 2007

Emotionomics: Leveraging Emotions for Business Success by Dan Hill (Beaver's Pond Press) builds on the premise that "facial coding," the interpreting of the often involuntary expressions our faces make (sometimes called microexpressions),…

Would wine thought to be from California taste better than wine from North Dakota, even if it was poured from the same bottle? It's no surprise that the answer is "yes" - in Preschool Branding we described how even young children say…

This may not be news to parents of small kids, but branding is a potent force even among preschool children. A new study of preschoolers in California shows that kids will even eat carrot sticks if they come in a McDonald’s wrapper.…

The Mating Mind. A prof at the University of New Mexico has an interesting suggestion: the evolution of the human brain was largely driven by finding better ways to appeal to the opposite sex. Geoffrey Miller is a man with a theory…