January 2008

Neuromarketers may be their own worst enemies. Neuromarketing, and its slightly more established sibling, neuroeconomics, are exciting areas in which new research findings pop up every week. Unfortunately, the rush to commercialize the…

Most scientists have dismissed the idea of reading minds using technology as pure science fiction, but Carnegie Mellon University researchers have moved a step closer to doing so. Not only have they been able to identify which of several…

What's the next big frontier in pharmaceutical marketing? Blockbuster drugs seem harder to develop these days, and it's getting more difficult to sell minor tweaks to old products as major breakthroughs. It's even getting more challenging…