February 2008

Yesterday, I commented on Advertising Age's 2008 Super Bowl ad coverage that included neuromarketing firm Sands Research and their EEG-based ad analysis (see Your Brain on Super Bowl Ads.) Sands has actually published a ranking of…

For the last few years, while fans have been recovering from an excess of guacamole and sports analysts were explaining why the winning team actually prevailed (scored more points?), small teams of neuroscientists have been at work doing…

Most merchants would include "happy customers" as a key part of their mission. Oddly, new research shows that sad customers are likely to spend more money when shopping. Merely watching a sad video clip caused subjects to pay nearly four…

Has neuromarketing arrived? If not, it has reached a new plateau of credibility as the privately held Nielsen Company has invested in NeuroFocus, a firm that uses brainwave, eye-tracking and skin conductance measurements to measure…

Just in time for analyzing Super Tuesday primary results, political neuromarketing is back in the news. CNN ran a story, Reading Voters' Minds!, on how Lucid Systems is attempting to measure real voter attitudes with various techniques…

Years ago, I worked with a group of field representatives selling industrial equipment, and found that many had interesting adaptations to local culture in different parts of the U.S. One based in Texas always kept a Western-cut sheepskin…

The Loser. The inevitable fMRI neuromarketing analyses of the 2008 Super Bowl ads hasn't appeared yet, but I've got my pick for the worst: Planters Nuts spot showing a hideous-looking woman who seemed amazingly attractive to those around…