August 2008

As one might expect, interest in neuromarketing isn't limited to the northern hemisphere. An article in The Age describes how what appear to be EEG caps are being used in Australia to assess reactions to ads and television programming: Its…

Magic tricks have entertained people for centuries, if not millenia. They startle and surprise the audience because the trick generally accomplishes something that appears to be impossible - a ball disappears when tossed in the air, a…

It's no news to regular Neuromarketing readers that people's experience with products is heavily influenced by their expectations. Expensive wine tastes better than cheap wine, wine from California tastes better than wine from North Dakota,…