Monthly Archives

September 2008

Neuromarketing Patent Changes Hands

Neurofocus, Inc. has acquired a patent which seems to grant the firm broad and exclusive rights to use neuroimaging for marketing analysis. Here's the text of the first claim (out of 21 total claims) from U. S. Patent 6,099,319: 1. A…

Yes! – Bite-Size Persuasion Techniques

Book Review: Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve J. Martin Yes! 50 Scientifically Proven Ways to Be Persuasive is a fantastic book that's chock-full of tips that turn research…