May 2010

At this year's South by Southwest Interactive, I had a chance to speak with Anya Kamenetz, author of DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education. In her short but insightful book, Kamenetz outlines…

Book Review: Shopper Marketing - How to Increase Purchase Decisions at the Point of Sale, Edited by Markus Stahlberg and Ville Maila From a neuromarketing standpoint, the point of sale is a potent place to make a branding impression.…

One of the key factors in the human brain's ability to change via neuroplasticity is that neurons form interconnections based on simultaneous firing over a period of time. According to Norman Doidge, author of The Brain That Changes…

Luxury brands face a difficult challenge: they must be exclusive, and usually expensive, to maintain their elite status. At the same time, a brand that has extremely limited distribution may not be able to acquire or maintain the…

Book Review: The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge For centuries, the human brain was considered largely immutable after childhood. We were told that we had…