Roger Dooley 1114 posts 0 comments

Few would argue that Shakespeare is one of the greatest writers in the English language, but we don't see Madison Avenue putting much of their copy in sonnet form. And while I don't expect to see a surge in the use of iambic pentameter in…

Since our first post, Super Bowl Ads: Brain Dead, some additional data has been released and, of course, the Web is alive with commentary on the latest crop of Superbowl ads. First, let's look at the additional data from the UCLA…

While sports analysts pick over the performances of the Colts and Bears, the real work begins for advertising pundits: declaring winners and losers among the Super Bowl commercials. And this year, once again, we have brain scan data to…

Once again, UCLA neuroscientist Marco Iacoboni will produce a "ranking" of Super Bowl ads by scanning the brains of subjects while they view the ads: Want to know which Super Bowl ads scored touchdowns and which fumbled? FKF Applied…

Duke neuroscientist Scott Huettel, whose neuroeconomics work we described in Decision Making, Risk, and Ambiguity, is back in the news with some interesting work on the neuroscience of altruism. Duke University Medical Center…

Neuromarketing articles in the mainstream press seem to come in waves, and it looks like we're in one of the up cycles. Notably, TIME has published Marketing To Your Mind, a brief survey of neuromarketing. The article strikes a balance…

Three New Locations! 5 Ways to Save! In creating an advertisement, the way a number is represented may fall to a copy writer or even a graphic artist. The decision may be based on space available, design considerations, or perceived…

The last few days have brought some neuromarketing coverage in the mainstream press. If Only I Had a Brain Scan in BusinessWeek describes some recent ad testing: It might soon be time to redefine MRI machines as "market research…

Only a day ago, in our post Neuro-Hype, we lamented the abundance of brain scan hype and the dearth of research that examines real purchase behavior. As if on cue, Carnegie Mellon University released Researchers Use Brain Scans To Predict…

A couple of weeks ago, columnist John Walsh of London's The Independent penned a diatribe titled, Blog. Is there an uglier word in the entire history of our language? Actually, it seems, Walsh isn't complaining about blogs as much as he is…