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Not long ago a press release went out with the provocative title, "Brain Works Like Google, New Study Finds." More specifically, the news release claimed that the study showed that our brains choose brands from our memories using…

We've got an opportunity for all of you would-be neuromarketing experts who couldn't tell a hippocampus from a hippopotamus - Neuroscience Boot Camp at the University of Pennsylvania:

While our behavior is clearly influenced by our surroundings - most of us act differently in a church vs. a nightclub - new research shows that very subtle differences can have a significant behavioral impact. Specifically, new research…

I'm often contacted by undergrad and grad students looking for information on how to pursue a career in neuromarketing in the absence of established university courses and programs. In most cases I can provide little useful guidance other…

CBS aired a lengthy segment on "mind reading" that offered quite a bit of good information on how various labs are using fMRI to determine what people are thinking. Reporter Lesley Stahl began the piece at Carnegie Mellon University,…

Researchers in Italy and Switzerland have found carbon nanotubes to be bio-compatible and that the can be attached to neurons to boost the natural signal-processing capabilities of those neurons. "Our findings show that carbon nanotubes,…

Ever wonder why you can't remember the name of the person you met ten minutes earlier? It could be you weren't paying attention. Or, it could be your dentate gyrus:

I applaud companies that employ a signature aroma in their retail locations that is distinctive and immediately evocative of the product or service. In the fast food arena, Burger King's use of flame broiling puts its olfactory marketing a…

In both Decoy Marketing and More Decoys: Compromise Marketing, I wrote about how adding an item to a lineup of products could increase sales. In the former, the "decoy" was a product that was less attractive than another product but…

Why do some internet videos "go viral" and rack up millions of views while apparently comparable videos don't? For marketers seeking to use the video channel as a promotion tool, wouldn't it be handy if you could predict which of several…