Roger Dooley 1114 posts 0 comments

A few weeks ago Dave Munger at Cognitive Daily had a great post about how naming a smell can help us imagine it in the future. He described research that looked into why it's fairly difficult for us to identify and imagine scents:

A variety of technologies are being pressed into service to "read minds," and Canadian researchers have found they can determine a subject's preference with 80% accuracy using infrared brain imaging. According to Sheena Luu, a doctoral…

If you want to be sure to make a great impression on your retail store customers and let them know about today's great bargains, where should you make your pitch? Just as they enter your store would at first glance seem to be the optimal…

The current economy is tough on retailers. These stores often operate on thin margins to begin with, and make most of their profit during the holiday season. Now, with buyers either suffering from job loss or at least concerned enough to…

I saw Bill Gates do a presentation years ago at CES, and he wasn't the most memorable speaker I've ever seen. (Gates has held up a lot better than the product he introduced that day - it was the short-lived software product "Bob.") It…

One of the problems with measuring the viewership of television programming is that counting viewers doesn't give advertisers or programmers any information about how engaged the viewers are with the content. Two Australian firms, PBL…

Innerscope Research has released the results of its biometric tests of the 2009 Super Bowl ads, and found that three of the top 5 ads seemed tied to the concerns people have about the current economy and financial security. The top scoring…

No brain scans or biometrics were used in selecting my winner in the Super Bowl ad sweepstakes: Hyundai. This is a highly subjective choice, based on my guess as to which company might see the most bottom-line benefit from their Super…

As we approach the Super Bowl kickoff, we can anticipate a plethora of ad studies using various biometric and neuromarketing techniques. Here is one of the expected tests:

OK, when I closed my post Branding, Brains, and Google, I made the point that it's too easy to beat an analogy to death and said I wouldn't do it. But, here I am, taking up my cudgel to give the Google/brain analogy one more whack. This…