Roger Dooley 1114 posts 0 comments

Nice 5-minute interview with Buyology author Martin Lindstrom on Australian TV: Tricks of the Trade.

Book Review - Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki If you've ever heard one of Guy Kawasaki's keynotes, you know he's uniquely irreverent and very, very funny.…

There's little doubt that some macro political factors were decisive in driving Barack Obama's presidential victory over John McCain. Notably, just as the divisive Iraq war seemed to have turned the corner and started to work to McCain's…

Altruism in humans is difficult to explain with traditional models of behavior, which have focused on competition between individuals for mates, scarce resources, etc. It's undeniable, though, that being willing to help unrelated…

Both the traditional press and bloggers have jumped on Martin Lindstom's Buyology: Truth and Lies About Why We Buy. The opinons range from fascinated to horrified, and dismissive to enthusiastic. We learned that the scheduled 60 Minutes…

Those of us in the web marketing and search arena both love and fear Google. Google, directly or indirectly, makes us money and can send our sites millions of visitors; on the other hand, Google knows a LOT about us. Their Toolbar,…

One of the startling conclusions from the neuromarketing study described by Martin Lindstrom in Buyology is that not only are the government-mandated warnings on tobacco packages ineffective, but they actually promote smoking behavior by…

One of my most-read posts has been Reflecting on the Mirror, and both Neuromarketing readers and I have been, well, reflecting...

Martin Lindstrom got a great plug for his new book, Buyology, in an interview on NBC's Today Show. The piece may have been a bit superficial, and the host referred to fMRI when the particular study in question was performed using EEG…

Buyology: Truth and Lies About Why We Buy Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. Lindstrom's team used both fMRI and…