Roger Dooley 1114 posts 0 comments

According to author, brand guru, and Neuromarketing reader Martin Lindstrom, the CBS news show 60 Minutes will air an exclusive interview on tonight's show in which he will reveal some of the startling findings in his new book Buyology:…

I've been traveling quite a bit recently (which explains the lower rate of Neuromarketing posts), and at a recent stay at a Jameson Inn in Indiana, I encountered the above product arrangement on the shelf of their little convenience shop…

Here's a prediction: in the coming years, we'll see mirrors popping up in the entryways of churches and other places of worship. And the reason won't be to let those entering fix their hair. As we'll see, the mirror has a rather magical…

Television advertisers have a lot to worry about these days. The traditional networks have lost market share to an explosion of specialty channels, and television as a whole is threatened by other powerful entertainment choices like the…

Marketers know that older buyers frequently behave differently than younger ones. They tend to experiment less with new products, and often exhibit strong loyalty to the brands they have used in the past. Conventional wisdom would say these…

Sales and business experts have always talked about the power of a handshake to make a good first impression and start building a relationship. Researchers at the University of Iowa showed that to be the case when they found that job…

As the current financial chaos moves toward some kind of resolution, there will no doubt be plenty of Monday morning quarterbacking to explain what went wrong. One group that one wouldn't expect to have explanations are neuroscientists. As…

Way back in 2005, in Can Caffeine Brain Boost Help Ad Recall?, I suggested that Starbucks could sell potent ads on their cups. This idea, though tongue-in-cheek in nature, was based on fMRI research that showed caffeine stimulated areas…

In Surprising the Brain, I wrote about a copywriting technique that replaces an expected word with an unexpected one to grab the listener's or reader's attention: Advertising copywriters have for years used a similar technique to jar the…

Does a better-smelling product work better? Probably not, but people will THINK it does. Research shows that people rated a better-smelling product higher in completely unrelated performance areas. Reading Whiff! The Revolution of…