Roger Dooley 1114 posts 0 comments

We know that political marketing - the art of persuading voters to support your candidate - is perhaps the most challenging and least productive form of marketing. A couple of years ago in The Neuroscience of Political Marketing, I…

Book Review: Whiff! The Revolution of Scent Communication in the Information Age C. Russell Brumfield, author of Whiff! The Revolution of Scent Communication in the Information Age, along with co-authors James Goldney and Stephanie…

Most of us need to persuade people that we don't know personally to do things. A salesperson wants to close a deal. An office worker needs to persuade the new computer guy to fix her computer first. A fundraiser wants to get a potential…

Last week, I carried the story on Neurofocus's acquisition of what the firm calls the "core patent" for neuromarketing. Subsequent to that announcement, I spoke by phone with Dr. A.K. Pradeep, President and Chief Executive Officer of…

Marketing eco-friendly products isn't as easy as it might seem, particularly if the products involve some kind of sacrifice or behavioral change on the part of the consumer. Take a look at one of the supposed eco-villains, the auto…

Neurofocus, Inc. has acquired a patent which seems to grant the firm broad and exclusive rights to use neuroimaging for marketing analysis. Here's the text of the first claim (out of 21 total claims) from U. S. Patent 6,099,319: 1. A…

Book Review: Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve J. Martin Yes! 50 Scientifically Proven Ways to Be Persuasive is a fantastic book that's chock-full of tips that turn research…

Mega-sporting events are always mega-advertising events, and the cost to become a sponsor or advertiser is a huge commitment of corporate dollars. The inevitable question that arises after the event is, "Was it worth it?" NeuroFocus, a…

Jim Edwards of Brandweek has penned an interesting and lengthy article describing his own experience as a neuromarketing subject, as well as providing some general background on the promise offered and challenges faced by the nascent…

Book Review: The Back of The Napkin by Dan Roam The Back of The Napkin: Solving Problems and Selling Ideas by Dan Roam is a meaty book for managers and marketers that explains how to turn problems and concepts into simple pictures to…